Leaving the safety of a corporate career to venture into entrepreneurship is a bold move. It’s a leap of faith that comes with its own set of challenges, fears, and unexpected lessons. For Haysing Han, a former banking executive turned coach, the transition wasn’t just about a change in career—it was about finding alignment, authenticity, and a way to create meaningful impact.
In a recent episode of The Amanda Kaufman Show, Haysing shared her journey from corporate life to coaching. Her story offers valuable insights for anyone looking to make a similar leap or build a business that truly reflects their purpose.
For Haysing, the decision to leave her corporate career stemmed from a feeling of misalignment. Despite achieving professional success, she found herself questioning her goals.
“I was trying really hard to fit in,” Haysing shared. “I thought having a big team and a big budget meant influence. But I realized that wasn’t what I wanted.”
This realization came during a period of organizational change. A new leadership structure left her feeling out of place. “It’s possible that people don’t see what I see in myself,” she said. “But that doesn’t mean I’m not who I am.”
It was this moment of clarity that pushed her to cross the bridge into entrepreneurship—a leap that would allow her to tap into her creativity and build something aligned with her values.
Transitioning from corporate to coaching wasn’t without its struggles. One of the most daunting challenges Haysing faced was the shift from a full calendar dictated by others to the blank slate of self-employment.
“Staring at an empty calendar was terrifying,” she admitted. “I thought I was a productivity queen, but I realized I wasn’t as productive as I thought when I had to do everything on my own.”
Haysing also had to navigate the loneliness of entrepreneurship. Without the support of an IT team or colleagues, every task—from strategy to execution—rested on her shoulders. “You’re it, from beginning to end,” she said.
Adding to the challenge was the pressure to make her business financially viable. Like many entrepreneurs, she grappled with doubts about whether pursuing her dream was selfish. “Am I jeopardizing my family’s financial stability?” she wondered.
Despite the difficulties, Haysing found herself unlocking a newfound creativity as an entrepreneur. “I realized I had so many ideas,” she said. “It was just about being in a different environment to bring them out.”
This realization was transformative. It reinforced her belief that we are all creative—we just need the right environment to rediscover that creativity.
Haysing also began to see the value of leveraging her corporate experience in her coaching practice. “I thought I was starting over, but I wasn’t,” she explained. “What I was good at in corporate became the foundation for what I offer as a coach.”
One of the key strategies Haysing adopted was focusing on community and brand recognition. Initially, she experimented with established platforms like LinkedIn and Facebook. However, she found it difficult to stand out in saturated markets.
This led her to explore newer platforms, such as Skool, where she began building a highly engaged community. “I wanted to create a space where members could connect, grow, and align with their own unique frameworks and stories,” she said.
Haysing also shifted her focus to serving people who were on a similar journey—professionals transitioning into coaching or creating their own intellectual property. By narrowing her niche, she was able to connect more deeply with her ideal clients.
When asked what helps a coach succeed, Haysing shared three key insights:
Develop Your Own Perspective:
Don’t just repeat what others say. Experiment, make mistakes, and form your own opinions. Authenticity comes from lived experience.
Avoid Preaching:
Coaching isn’t about being superior; it’s about having the tools to guide others. Meet your clients as equals and focus on empowering them.
Stay Open and Adaptable:
The business you start may not be the business you end up building. Be open to evolution, and let your journey shape your offerings.
For Haysing, the journey from corporate to coaching has been as much about personal growth as professional success. Her advice to aspiring entrepreneurs is simple but powerful: stay committed.
“There were times I wanted to quit,” she admitted. “But as long as I didn’t stop, I knew I could make it happen.”
Her story is a testament to the importance of perseverance, self-discovery, and the courage to align your work with your values.
Haysing Han’s journey reminds us that building a business isn’t just about strategy—it’s about alignment, authenticity, and resilience. Whether you’re transitioning from corporate life or looking to create something uniquely your own, the key is to stay open, stay creative, and keep moving forward.
Ready to take the leap? Listen to the full episode of The Amanda Kaufman Show featuring Haysing Han for more inspiration and actionable advice.
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Haysing Han (00:00)
I went through like four different really good business coaching programs. But no matter how good they are, no matter how amazing those coaches are, I just have to understand what they mean in a way that I can replicate inside my business. And what does that mean so I can actually teach people? it's like learning and teaching are different things, right?
think I just bumbled along for the first three years. I just had no idea what I was doing, but I was just like, I'm just going to keep at it. And it got to a point that your spouse says, hey, you are leaving a lot of money on the table. Maybe you should get a contract job or something. Yes, we had all kinds of conversations. And there were some really difficult moments. And I'm like, am I jeopardizing my family's financial?
Stability am I jeopardizing my am I being selfish like pursuing my dream and? But I got to a point that my spouse finally said you know what I give you for your staying power Whatever it is you must love it
Amanda Kaufman (00:53)
Mm.
Well, hello and welcome back to the Amanda Kaufman show and we are continuing our series on the coaches that don't suck. And Hasing and I were having a little laugh before we went live because we have been Facebook friends and friends from a distance in the different programs that we're in for a while. And this is our first real opportunity to like have a real and raw conversation. Hasing, welcome to the show.
Haysing Han (01:48)
Thank you! Thanks for having me.
Amanda Kaufman (01:50)
My pleasure. So listener, Hastings empowers conscious coaches and consultants to build legacy businesses through signature frameworks, standout branding and leadership mastery. I think Hastings, that's actually one of the big reasons I wanted to invite you to the show is I have noticed in your social content, you have a real no BS approach and you're also really committed to your learning and your growth. So
I'm just like so curious, what's stoking your fire? Why are you so committed to doing a great job and telling it how it is?
Haysing Han (02:25)
Well, I am a former consultant, former corporate girl. The business is very new to me, like working for myself and having my own plan and things like that. it's my year four and it's been interesting, a lot of like ups and downs. And it fires me up because I get to do something that I really wanted to do. And I kind of came to a point that I had great career.
I learned a lot in larger organizations, but I felt like I wasn't fitting in no matter how hard I tried. So I am so stoked to help people who feel like me. It's time for you to create something. You have your creative juice and soul going. How do we turn it into a livable, you know, prosperous business while bringing out who you are?
your essence. I think that's what gets me going.
Amanda Kaufman (03:16)
Mmm.
that I think that that's one reason that you and I have kind of been circling each other in orbit because I'm also an ex-corporate girly, also have the consulting background, also been around the block and taken a lot of different programs, heard a lot of things that I was like, know, and I had to test that and I like to joke that I'm the gal that will make a mistake a few times just to make sure that it was definitely a mistake before arriving at like a new conclusion. You know, a lot of
Haysing Han (03:27)
Yes.
Amanda Kaufman (03:48)
listeners are actually making some kind of a pivot from maybe like a corporate career or maybe they're they tried doing their business in a particular way and it's just not like it's not clicking it's not vibing. I'm really curious like what was the defining moment for you that you decided now is the time to make the leap? Like what happened?
Haysing Han (04:01)
Mm-hmm. Mm-hmm.
From corporate to business or? yeah,
Amanda Kaufman (04:13)
From corporate to business, like when you first jumped into this thing, what was driving you?
Haysing Han (04:17)
I felt like I got to a point that I don't know what I was doing. Because I was trying really hard to fit in and I was in banking. So I had my pinstripe blue suit and high heels and everything and I tried to look the part and I was just, and then I got a lot of support from...
senior executive leaders and I was that was my goal. My single goal is to become an executive and I think mistakenly at the time I thought that if I have a big team, big budget and I am a good boss, good leader, that means influence. That's all I knew at the time.
So I try and try and then there was a huge leadership change and this reorganization, new CEO, those things happen in any organization, not just corporate, right? Government everywhere. And there was a bit of a misalignment to mildly put and no matter how I tried, I just was put in the bucket that I didn't think who I was. So there was a change the bank.
Amanda Kaufman (05:10)
Mm-hmm. Mm-hmm.
Haysing Han (05:25)
you know, run the bank initiative. And I was always a change girl all my career, all my life. But I was put in this bucket of maintaining and running the bank, which wasn't what's very important part of the work. But I was just like struggling with that's not me. And so there was a lot of discussion. I was like, I don't think that's me. So, you know, I tried a few times and I felt like, hey, like
It's possible that people don't see what I see in me doesn't mean I am not who I am. So I just, one day I was just like, you know what? Keep on going. And I think I don't think, I don't think I'm on the right bus. Yeah.
Amanda Kaufman (06:08)
That's so good. you're definitely, I heard this description, you know, as I've been growing my team and I've been growing my business as well. I got really frustrated at a point there because I was just feeling like I was not finding the right people, you know, or maybe I was doing something wrong as a leader. And one of my coaches said to me, hey, sometimes you have the right player, but they're on the wrong bus.
right? Or they're on the wrong seat in the bus and they're a great player. It's just they need to they need to find the right bus or they need to find the right seat. And I love that because you you and I are both really into certified high performance coaching. And something Brendan says all the time is that there's there's nothing quite as soul crushing as being an achievement, but out of alignment. And, you know, kind of I really resonate with that feeling of like, hey, I'm checking all the boxes, I'm showing up, you know, in this way, but they're
Haysing Han (06:33)
Yes.
Hmm.
Yes.
Yes.
Amanda Kaufman (07:02)
There's just this voice that keeps getting louder and louder saying like, this is not aligned for me. This is not an aligned achievement. I love that. So when you first made the movie, you've been four years in business, which congratulations, you made it past the three year mark.
Haysing Han (07:11)
Yeah.
Yes, this is my fourth year and I'm like, I'm still standing.
Amanda Kaufman (07:22)
You're still standing like honestly that is so huge because a lot of people never make it to this to this point. I'm really curious like what were the challenges that you faced early on like in the first year or two? What what did you encounter that was maybe something that surprised you when you first got into it?
Haysing Han (07:42)
think just being a corporate girl, I wanted to get my certification first. Because yes, I've had teams. I know how to manage people, how to coach people. But it's a different level, right, as a professional coach? So I studied with a credential, CHPC by Brendan. And that was one of the best programs. So I had a good start. And there was a structure. But I think the most difficult part was dealing with the empty calendar.
Amanda Kaufman (07:55)
Mm-hmm.
Mmm.
Haysing Han (08:11)
Cause like my calendar was completely booked by other people. And then after like long day of like eight, nine hour meetings, then I come home and I do my work and I, you know, I might just work on things that my team produced and to make it better. but just staring at the empty calendar was the most scary, the scariest. like, what do I do now? I'm on my own. How do I, and then you just dealing with
I thought I was a productivity queen and I set the pace and I lead all these big projects and programs and all of a sudden I felt like going from university to kindergarten and I'm like big kid sitting in this small chair I just didn't know what to do and I'm like I wasn't productive after all what do I do now?
And just having to do everything alone and just like I have no IT team, I have no team, I have nobody who could do the important work so that I can enhance it. It was just like, you're it girl, from beginning to end. And that was hard. And then just going through a lot of programs and making things my own. Because I had no shortage of
certification program after certification program, I went through like four different really good business coaching programs. But no matter how good they are, no matter how amazing those coaches are, I just have to understand what they mean in a way that I can replicate inside my business. And what does that mean so I can actually teach people? it's like learning and teaching are different things, right?
think I just bumbled along for the first three years. I just had no idea what I was doing, but I was just like, I'm just going to keep at it. And it got to a point that your spouse says, hey, you are leaving a lot of money on the table. Maybe you should get a contract job or something. Yes, we had all kinds of conversations. And there were some really difficult moments. And I'm like, am I jeopardizing my family's financial?
Stability am I jeopardizing my am I being selfish like pursuing my dream and? But I got to a point that my spouse finally said you know what I give you for your staying power Whatever it is you must love it
Amanda Kaufman (10:25)
Mm.
Haysing Han (10:35)
Because
Amanda Kaufman (10:35)
You could have been sitting in a conversation with me and Chris like just literally not too not too long ago Just maybe even like a week ago. We had that very same sit-down where he's like, look I trust you, you know because There's I don't know anybody that has more drive and I'm like, well you haven't met Hasing
Haysing Han (10:39)
Yeah.
That's very kind, they're so kind.
Amanda Kaufman (10:55)
You know, but it makes a huge difference. I actually just wrote a post about Chris that's gonna come out a little bit later this week, which will have been months ago, I think, if you're listening to this on the podcast. But I was really just talking about how important it is to have that supportive voice in your corner. And for some people that might be the spouse, for some people that could be a sibling or a parent, or maybe even just a really dear friend, but just like having that person that in your moments of doubt, you have somebody who believes in you.
Haysing Han (11:17)
Mm-hmm.
Yes.
Amanda Kaufman (11:25)
reminds you of who you are.
Haysing Han (11:27)
Yes, yes, that's really important. And I think a lot of times people who care about us, hey girl, like it's been three years and it's not really happening as fast as you thought that's going to be. And should you do what you do very well while gradually transitioning into it? Cause I didn't have gradual transition. I just burned the boat and went all in. So that was another scary part of it. But I just feel like sometimes something just inside of you
just calls you to something and you don't know how to do it but you just know this is it. yeah, and then I'm a bit rebellious that way if somebody says I want to do something and somebody says like I don't think you could do it or I don't think you got everything figured out and then I get so mad inside. like I'll show you. It might take longer but as long as I don't quit I know I can make it happen and I'm like...
Amanda Kaufman (12:00)
Mm-hmm.
Haysing Han (12:26)
I have, I get all fired up. Like, you know, there is ups and downs, of course. Like there were times that I actually believed them. Yes, girl, like you should probably look for a job. But I am glad I didn't because there's part of me when I left the environment and put myself in a different environment, for me anyway, I couldn't do two things. I think it was a different capacity, different brain capacity.
Amanda Kaufman (12:31)
Mm-hmm.
Mm-hmm.
Haysing Han (12:53)
I just can't possibly work for other people and create something at the same time. So one thing I learned is when you're doing something on your own, you're so scared, but you are so determined and committed. Like I thought I was the least creative person when I was in corporate, just like pushing things and getting project done, but not much creativity, but.
Amanda Kaufman (12:53)
Mm-hmm.
Haysing Han (13:18)
I realized like two years in and three years in, I've got so many ideas. Because that's what new entrepreneurs are dealing with. You have so many ideas, but not enough resources or people or what have you to push you to that path, right? So I think that was really good feeling that I am creative. We are all creative.
Amanda Kaufman (13:37)
Mm-hmm.
Haysing Han (13:45)
It was just, you just needed to be in a different environment to make that, to bring that out of you, like something that's in you already, like just to rediscover. So I think that's what I loved. I just, I just couldn't go back to how it was. I mean, it's amazing. It's amazing. But I'm like, but I'm here now. Like I, I crossed that bridge.
Amanda Kaufman (14:03)
Mm-hmm.
There you go. And I think there's like a self.
There's a self-knowingness that goes with this too, right? Because there was a chapter or a season of your life that the banking made sense and pursuing that path made sense until it didn't. And I love your call out about creativity. I think one of the greatest gifts that I ever got was in a mastermind. It wasn't from the stage. It was actually from a fellow mastermind member who he is a, he actually did the hand drawn animations for Disney. So
Haysing Han (14:15)
Yeah.
Wow. Yeah.
Amanda Kaufman (14:41)
And then later in life, he's been teaching people how to be amazing as a drawing artist. And he turned that into a coaching business, which is just incredible. But anyway, we were, I'm just thinking, I'm like, I should reach out to him for an interview. I think that'd be a very interesting conversation. But one of the things that he said to me at a mastermind, and I'll never forget it, is he says, Amanda, you're so creative. And thank you.
Haysing Han (14:49)
Yeah.
Wow.
You
Yes you are. Yes you are. I find you very creative.
Amanda Kaufman (15:09)
But you know until somebody actually said to me like just a little tap on the shoulder of like I see this in you I
felt the same way. was always suppressing it. I'm a chemical engineer by training. I was a strategy consultant and I am also a little misproductivity. So I had always kind of taken that linear side of myself or that mathematical side of myself and I put that on display and I showcased it. And my friend was the first to like kind of tap me on the shoulder and be like, wow, you're just like, you're so creative. And I'm like, say more about that. And he gave me a couple of evidences to say like you're somebody who
likes to try on new things and to express it. You've got a huge imagination. And I was like, thank you, you know, to hear it from a Disney artist. But that actually led me to torching a program. Like I burned a program that had done multiple six figures to the ground because I found it boring. I thought it was boring and I knew I could do better.
Haysing Han (15:48)
Okay.
What?
Wow. Yeah, yeah.
Amanda Kaufman (16:09)
So talk to me a little bit about community and how are you going about building your business today? What's your strategy? Can you tell us?
Haysing Han (16:19)
So I'm beginning to have a strategy. I was literally just throwing dirt everywhere and just to see, okay, the practice and repetition, but I got to a point, okay, what is my strategy? you hear these organic marketing and different social platform and trying to re-establish yourself. And I think another scary part was,
Amanda Kaufman (16:22)
Haha!
Haysing Han (16:40)
there was no brand recognition attached to me when I left big companies, no longer. I was a Hastings hun and I was like, nobody knew Hastings was. And I'm thinking, my gosh, I, all these companies that I work for, everybody recognizes, gone, right? So I'm like, I'm rebuilding myself and then I tried different platform. studied with LinkedIn, I went to Facebook and I did all that.
Amanda Kaufman (16:44)
yeah, I used to get the special business cards.
Haysing Han (17:04)
And then I realized these are all amazing platforms, like people before me, like right before COVID when I started, I think that's where a lot of people created headway. That's my personal feeling. And then by the time I joined, it is so over saturated to a point that even if you had a really distinct voice and brand voice, it was really hard to stand out. So,
Amanda Kaufman (17:32)
Mm-hmm.
Haysing Han (17:32)
as much as I love all these established platforms, I decided to try something new and school came out, same ovens and created something. It was unknown. And I felt like, you know what? I might have a shot at that. I don't know where it's going to go, but I just felt like, Hey, let's just join something unknown and less known or like growing. So I started investing.
on school. So I have a small free community I'm very passionate about. We're growing it. Members there are highly engaged, but that's my approach for now because I've done everything that most people did as a coach. I did one-on-one, I did this and I did that. And I see these people, like I'm marveling at them, people selling on stage.
People selling through virtual live event and like they're basically making compelling presentation to a lot of people not one person at a time and Like from year one. I want to do this. I want to do this. I don't know how to do it I don't I'm gonna do this, but now I'm like Dang it. Hasing. Let's do it because first time first probably 30 time it's gonna suck but that's your practice and At some point if you don't stop you're gonna be good enough
that people will come. So my strategy right now is like, want to show up and talk about it because I've done all the one-on-one sales, organic marketing grind. And I'm like, I just want to be more purposeful and focused. And I want to create a message that resonate with many people. Yeah. yeah.
Amanda Kaufman (19:14)
That's so good. That's so good. And you're describing like the exact path that honestly I'm trying to think of and I cannot think of. So, you know, I'll put a little footnote. Maybe I'll think of it after the podcast, but I'm trying to think of someone that I know that really built something meaningful in the coaching and expert space that didn't start with just helping one person.
Haysing Han (19:39)
Right, that's true,
Amanda Kaufman (19:39)
You know and creating like those case studies. But I think that that you're right like the first few years first three years typically is a lot of stumbling around and trying things and finding out what doesn't work for you. Like I really appreciate what you said about like hey I tried this LinkedIn process. I tried this Facebook process. tried you know kind of getting into that try guys kind of a mode of just trying these things to find something that resonates. And what I'm hearing now is is that you've
Discovered you know community building on this platform school that actually appeals to me And you're really highlighting something that is really difficult to do right out the gate, which is what's my standard Offer like what is my core value proposition? What is that thing that I want to commit to and get to be the best at that is again in alignment?
you know, so that then you can build achievement. I'm really curious, you know, I haven't started the school games or anything like that. Where do you find people to come and join the school community?
Haysing Han (20:34)
Yes.
Interestingly, people who follow me came from Facebook. Yes, of course. So it's like I, and then this year I actually changed, we were evolving, right? Cause we don't know who we are meant to serve the best. And then as we grow, everything changes. And I think you mentioned something about business gets easier when you, as you get better. I think it was one of your posts and I was like, yes, like business gets easier.
Amanda Kaufman (20:52)
So the work you did before is translating to success after. That's awesome.
Haysing Han (21:18)
as you get better. I was like, you know, I went from corporate clients to small business owners. And then I from like people who have a lot of expertise, like mostly consultants, now they want to coach because they have perspective and they want to do something different. They want to create something that's of their own. And I was like, that's me. Like I want to serve people who are like me. And I didn't realize that. And then I was so scared.
Amanda Kaufman (21:40)
you
Haysing Han (21:46)
And I didn't think that I was qualified enough to help small business owners when I just left corporate. Who am I to serve those people? But a few years in, and I'm like, I think I can do it because I may not know everything, but I went through so many difficult times that people who are a few steps behind me, I could certainly emphasize with them better.
And even though there are a lot of business coaches who are more experienced than I might be, I'm like, I probably resonate with these people better because I'm not, I'm closer to their journey. And that's when everything changed actually. And then I realized what I was offering, my core offer, it became clear I'm still working on it. And it just...
It was an epiphany. That's what I did in corporate. It was really weird. Once that happened and I was like, I am not starting over. I'm not new. I've done this for two decades. And I was like, that's it. But you have to kind of turn it around and make it out to be a different, unique product that these people want. And I just started laughing and I'm like, my gosh.
three and a half years later and I'm like, that's something that I was good at already is what I'm going to leverage as a coach. Yeah. Yeah.
Amanda Kaufman (23:12)
So good. Yeah. And you keep adding to your tool belt, you know, like you are somebody who continues the study, who continues the work. And, you know, in my opinion, that that's really the mark of a professional is somebody who believes in professional development and believes in the growth and like stays in the pocket. And I really love that. So, Hasing, I just I would love your hot take. What do you think are three things that help a coach not to suck?
Haysing Han (23:38)
Three things,
to suck. I think you got to try a lot of things and have a perspective. Just don't regurgitate what other people, what you heard yesterday. Don't do that. But try a lot of things, make a lot of mistakes, and have your own opinion and tell it with conviction. This is your perspective. It might serve you, it might not. I think that's the most important thing, not to get, not to suck and be unique. And the other, second one is do not preach people like you're not
Being a coach doesn't mean you're a better person, you're ahead of other people. You just have skill sets in certain area. Because I think I see a lot of coaches who are preaching and trying to educate and try to, they don't want that, but they come across as I crossed the bridge and I'm better than you. And that's when you disconnect with people you wanted to serve so so badly. it's like you have skill sets they need to help them.
Amanda Kaufman (24:28)
Mmm.
Haysing Han (24:33)
you're not better than them. think that's the important thing. And third one, think it's just, just be open. And you just never know. I never thought like the type of coaching that I'm really passionate about now and people that I want to help are so different from people and offer that I had in mind almost four years ago. So I just, just be open-minded and meet a lot of people and
You learn the best from people who are least like you.
Amanda Kaufman (25:06)
That's so good. I love that. Yeah, these are awesome tips. And, hey, Singh, if people wanted to follow you, what's the best way to do that?
Haysing Han (25:07)
Yeah, yeah.
join my free school community. growing. It is about helping people who want to create their own IP. I call that framework, your process methodology. And then what I do differently is I help people to add their origin story, why they discover, how they discover, why their journey to create their own IP and what it means to their ideal clients. So that's something that I'm really passionate about at the moment.
And then all these other good things like, you know, mindset and personal development and all these goodies.
Amanda Kaufman (25:53)
That's amazing, amazing. And we'll include the link to that below the show notes. Listener, thank you for being here. Make sure you hit subscribe so that you don't miss another episode. And Hasing, thank you so much for coming today. I really appreciate you.
Haysing Han (26:07)
I had a ball. It's really nice. Thank you so much.
Amanda Kaufman (26:11)
My pleasure. And hey, listener, go ahead and leave a review. You know, if you found this to be a helpful episode, one of the best ways for people to find it is by reading reviews. So go ahead and share like, what did you love? What was maybe an insight or something that was really helpful? And Hastings working really hard here. So I think she deserves five stars. I know that's what I'm going to leave as a review. And go ahead and share this episode with perhaps three of your friends. You know, I'm sure you know somebody who is either content
Haysing Han (26:32)
Ha
Amanda Kaufman (26:39)
contemplating making the leap from corporate or maybe they're in the first few years of business and they're wondering like is this normal is this struggle normal like this conversation is really gonna help your friends so go ahead and share it with them by sharing the link you can send it over text or over DM however you want to share it and we will see you the next time bye
Haysing Han (26:58)
Bye, thanks.