Stop Building a Business That You Hate

There is a quiet frustration showing up for a lot of ambitious people right now.

They followed the rules. They built careers. They added side hustles. They chased more income because it seemed like the responsible move. And yet instead of feeling free, they feel stretched, exhausted, and disconnected from the life they thought they were building.

This episode came from that exact tension.

In my conversation with Onikepo Omotade, we talked honestly about why so many people end up building businesses they do not enjoy and why chasing money without alignment almost always leads to burnout instead of freedom.

The Side Hustle Was Supposed to Set You Free

Most people do not start a side business because they love being busy. They start because something feels missing.

They want more control. More flexibility. More autonomy. Maybe more income. Often all of the above.

The problem is that many side hustles are built as a reaction instead of an intention. People are running away from a job they dislike without being clear about what they are actually moving toward. So they stack a second job on top of the first one and call it progress.

That is how people end up working full time, building a business on nights and weekends, and still feeling trapped. The business was never designed to support their life. It was designed to plug an income gap.

When Income Becomes the Only Metric

Money matters. Anyone who tells you otherwise is ignoring reality.

But when income becomes the primary decision filter, everything else gets pushed aside. Enjoyment. Energy. Sustainability. Genius.

This is where many people go wrong. They choose what seems profitable instead of what fits. They copy business models that look successful on the outside without asking whether they want the day to day reality of running that business.

Over time, the cost shows up. People feel drained by work they supposedly chose for themselves. They lose motivation. They start questioning their competence when the real issue is misalignment.

Genius Is Not Optional

One of the most important ideas we explored in this conversation is genius.

Not in the abstract sense, but in the practical one. The things that come naturally to you. The problems people already trust you to solve. The work that feels engaging instead of depleting.

Ignoring that part of yourself is expensive.

When you build a business that is disconnected from your genius, everything takes more effort. Learning curves feel steeper. Marketing feels heavier. Consistency feels forced. You can still succeed, but it will always feel like pushing uphill.

When your work aligns with your genius, progress does not become easy, but it becomes sustainable.

Why the Long Game Matters

One of the biggest lies people absorb when they start a business is that speed equals success.

Find the fastest path. Launch quickly. Replace your income as soon as possible.

That pressure creates bad decisions. People rush into offers they do not enjoy. They invest in shortcuts that do not fit where they are. They expect immediate clarity and feel discouraged when it does not arrive.

The truth is that meaningful businesses take time.

They evolve. They refine. They require experimentation and adjustment. Playing the long game is not about moving slowly. It is about building something you will still want to run years from now.

The Hidden Cost of Hating Your Work

Building a business you hate does not just affect your schedule. It affects your energy, relationships, and confidence.

When work drains you, everything else gets less of you. Creativity drops. Patience thins. Even success can start to feel hollow.

Many people assume this is just part of entrepreneurship. It is not.

It is a sign that something fundamental needs to change.

What to Reconsider If This Feels Familiar

If you recognize yourself in this conversation, the answer is not to quit or push harder.

It is to pause and ask better questions.

Why am I building this business? What problem am I actually trying to solve? What parts of this work energize me and what parts drain me? Am I building for short term relief or long term alignment?

Those questions matter more than any tactic.

Building Something You Want to Grow

The goal is not just to leave a job or make more money.

The goal is to build something that fits the life you want to live. Something that can grow with you instead of boxing you in.

That requires clarity, patience, and a willingness to play the long game.

It also requires letting go of the idea that success has to look like anyone else’s version.

You do not need another job you resent.

You need a business that supports your energy, uses your genius, and gives you room to build a life you actually enjoy.

Chapters List

00:00 Introduction to High Performance Coaching

02:47 The Side Hustle Economy and Its Challenges

05:33 Discovering Your Genius

08:29 The Journey to Financial Freedom

11:24 Playing the Long Game in Business

14:20 The Reality of Building a Business

17:01 Financial Stewardship and Management

19:59 Celebrating Small Wins

22:34 The Importance of Community and Networking

Full Transcript

Onikepo Omotade (00:00)

Don't try to look for the quickest path to launch the business. Don't try to look for it to be easy because if it were easy, we'd all be doing it.

Amanda Kaufman (00:28)

Well, hey, hey, welcome back to the Amanda Kaufman show. And today I am joined by Keppo, a former management consultant turned high performance life coach. hosts the Grow with Keppo podcast and she helps ambitious nine to fiveers get clear on their genius, launch their dream business and build a foundation of true time and financial freedom. Her work is bold. It's transformative.

And it's designed for people who know they're made for more and they're finally ready to live like it. Keppo, welcome to the show.

Onikepo Omotade (01:03)

Thank you. Thanks, Amanda, for having me. I'm so excited about today's show.

Amanda Kaufman (01:08)

Me too, me too. And you know, I was so honored to be a guest on your show talking about, you know, the liftoff getting getting out of the nine to five. I'm so curious, Keppo, what are you seeing right now among people when it comes to their careers? You know, I'm hearing a lot about the side hustle economy and, you know, people moving around a lot. What are you seeing?

Onikepo Omotade (01:33)

What I'm seeing is this, first of all, the fact that people are recognizing that, okay, this whole get a good job, graduate, sorry, graduate, get a good job and keep your head down is not going to work, not in this economy and not in the future, especially if they want to sustain their current lifestyle when they are retired. And so what I'm seeing is almost everyone is either thinking about a side hustle

or has a side hustle. But the problem that I'm also seeing with that is it's like, wow, I created this side hustle so I could have freedom. And now I feel like I'm a puppet on the strings of my nine to five and my side business. And then finally, the last thing that I'm seeing is people are doing this side businesses for income only, and they're leaving out an entire big piece out of the picture, which is.

where is my genius and what can I actually do so well that the world cannot ignore me? And so they are miserable that they are nine to five. They're creating the side income. Cause like, okay, I want more income, but they are not enjoying it. So it's like they're burning the stake at both ends and it just sucks all around.

Amanda Kaufman (02:46)

You know, I'm not religious, but I love this biblical line of it's the love. The root of all evil is the love of money. So it's not that money is evil, but it's that the love of money is where you're going to get into trouble, where you are prioritizing the money above and without consideration for everything else, to your point. And, know, what really strikes me is that we

Onikepo Omotade (02:56)

Mm-hmm.

Amanda Kaufman (03:14)

are all of us, we are confined to 168 hours a week. That's what we get. Everybody does. So if you're filling your time, you know, a third of your life, give or take with the full time gig and you're miserable. And now you're taking out of a second third of your life to do the side hustle that's making you miserable. Another third of your life is going to sleep. Right?

Onikepo Omotade (03:40)

We didn't lose our bullet.

Amanda Kaufman (03:40)

So that's like a

lot of time that's just going into work for work's sake. So when you're and we're both high performance coaches. you know, that's one reason I love high performance is because it is very holistic and we do examine a lot of aspects of living a very good life when it comes to discovering your genius, especially for someone who's maybe struggling with expressing that genius.

or articulating that genius or even just being sure that that genius does have a paycheck, right? Because it's not about the love of money, but if you can't pay your bills and you don't have, you know, the liquidity because of what you're doing, that can be a really scary and frustrating place to be as well. So.

Can you walk us through how do you help someone reveal that genius that is also going to support them financially?

Onikepo Omotade (04:38)

Yeah, great question. And I love the fact that you started out talking about high performance and how we look at the whole person and your life and how you can fit all these things. I still have a beautiful life, right? And I think that everything starts from the stuff in between our ears, our mindset. If you already, if you're coming into this world where you're like, I want to work, I want to get paid for what I love to do.

But deep down, you don't believe it's actually in the books for you, or you don't believe that it is possible for you to get paid for your genius, you know what? Forget about it. Just stay in that nine to five and enjoy your steady paycheck. For real, because already you're coming with a defeatist mindset that is not even possible. So that closes all the doors. So when somebody comes into my world or the way I have

Because I have made the mistake of chasing money. I've made that mistake before, but then I realized that, the very first thing is to even develop that certainty, confidence and conviction that no, I can get paid for something that I absolutely love to do. Cause I honestly believe that everyone on this planet came with some kind of DNA programming or coding, like a solution to a problem or something to entertain us something.

So already from that place, the first thing that we need to work on is that getting rid or replacing those limiting beliefs with the right beliefs that it is possible. Now, the second thing is over the course of anyone's life, I'm pretty sure whether it's at work, at school, as a child, you probably did something that you were like, huh, this is so easy, right?

Either something that you're like, this is so easy or like, oh my gosh, this is so, this is so fun. Or you completely lost track of time, place, and you forgot who you were. So you've probably done something like that before. That's one. Number two criteria is some people probably come to you for something in particular, something that like, really you're coming to me for that. And your friends and family tend to just like gravitate towards you when it comes to that thing.

Amanda Kaufman (06:48)

you

Onikepo Omotade (06:57)

What is that thing? And then finally, there's something that you probably do so well that you're looking at other people like, I don't understand. Why can't this person just get it? It's so easy to me. And some of those things, those are, those are just the starting criteria for what it is that you could be good at. And then the next step will now be to actually go out and find the evidence because there is nothing new under the sun period.

whatever it is you're trying to do, even if it's finding the cure to some disease that they said, you know, is not enough or somebody has found the cure to some disease before. Like there is precedence for everything that we want to do. So go out and find that evidence. It might not be your story, but it is another evidence that, my gosh. Okay. So this is possible. And then when you find the evidence, you start to look for the clues because success leaves clues. When you look at that,

Amanda Kaufman (07:25)

Mmm.

Hmm.

Yes.

Onikepo Omotade (07:54)

Then it will now get to the whole UK pattern recognition. Like what are the patterns that this person took? Identify the pattern and then we mimic that pattern, but then we don't stop there. The final thing is now we now create what that pattern is going to look like for us. And that's where that whole high performance comes in. Okay. You have a nine to five job, you have children, you have all these other obligations. How can you create something that actually works for you?

so that you can actually steadily build this thing and you eventually replace your income. But that's the thing. And maybe one more thing that I'll add there is, cause you asked me, how can somebody find the genius and get paid so that they can actually be free financially? Everybody breathe because this is the part that nobody likes to hear. You're not going to find your genius today and the income is going to replace your, your nine to five income.

tomorrow, right? There are stages to this thing. So the first stage is just identifying that genius and building that business around it.

Amanda Kaufman (08:56)

So good, so good. And you're absolutely right. I it's funny because like when I tell my story about building a business, leaving my nine to five, the management consulting, I love to share the time frame between when I made my very first sale and when I hit my first six figures, because it was actually a really remarkably short amount of time. But the thing that

is not... it's so hard when you're telling stories because you want to tell all of the details of everything that you do and the thing is is if you do that then you are so boring.

Right? Like people don't people, people won't listen to it because it's so boring. So like when I talk about making six figures in six weeks, you know, people are like, what? You know, and it's exciting because it's like, whoa, I hadn't even thought of that as being possible. And I was in the same boat. I'm like, I don't think that was possible. And so it was a remarkable thing. But the other part of the story that I that I feel compelled to share here, not because I'm trying to hide it, but because it was the more boring part was the nine months before the six weeks.

where I was coaching and I was taking courses and I was experimenting and I was doing so much discovery and work and there were many things that I invested a lot of money in that did not work for me. Or it was out of order was actually more the issue most of the time is that it was something I wanted to know and eventually it would be important to me as a multi-sex figure a year coach, but.

as a zero to my first six figures coach, not relevant. None of it was really relevant. And the thing is, is like, I had to go on a journey of exploring.

And I made educated guesses of what I thought was going to work. And it wasn't until I found what worked that I stopped looking. It's kind of like, you you lose something in your house. You don't you don't stop looking until you find it. And sometimes that means that you are looking for a long time. And I mean, I'm talking about this nine months. Well, what about the eight years before that when I was thinking about possibly becoming a business owner? Right. And so.

Onikepo Omotade (10:52)

Thank

Amanda Kaufman (11:03)

You know, we could stack it all out to like my entirety of my life. But the point is, is it's so easy to hold yourself accountable to that six week story without realizing how many years went into being ready to do an incredible six weeks. And eventually I was doing that in like a weekend. But again, it was six years of being in business before I had a six figure weekend.

Onikepo Omotade (11:24)

I am so glad, and that story is powerful, and I'm so glad you talked about what happened before the six weeks. And I can relate to that because let's say I launched my business, I've launched my business in May, it took maybe about five months, no, there, four or five months for me to finally crystallize like, okay, so this is exactly how I'm trying to help people.

And then not even count the maybe from 2020, right? Like five years or so that I tried different things and it didn't work. And then if I, if I pull it, pull back the curtain even more, I have been on this journey for over 12, 13 years, working on myself and trying different things like you are making a lot of mistakes along the way.

And it's, don't, I wouldn't even trade any of it for, for a straight journey, right? Cause it ended, there's no such thing as a straight path. I've learned a lot, but I think that that is something that anybody starting out needs to understand right now or anybody, even, if you, even if you've already started the business, just understanding that this thing is a journey and you're going to pivot so many times in such a short amount of time.

You're going to change things. You're going to be like, okay, that's not really my angle or, this is the kind of person I'm actually really trying to serve. And it's okay to make those people's, but those things also contribute to the timeline, right? That side hustle eventually becoming a full-time hustle, eventually giving you that financial freedom. But, I think that that is something that I don't think we do very well in the coaching industry. We, I don't think that's.

Amanda Kaufman (13:03)

Yeah.

Onikepo Omotade (13:17)

because it's not a regulated industry, I don't hear a lot of people talking about it. The way we're talking about it now, like, no, it takes, it's gonna take longer than you think and it's gonna be harder than you think, period.

Amanda Kaufman (13:27)

Well, and everyone's

path is really unique, right? Like, I'm so curious, know, 12, 13 years in, if you could hop in a time machine and whisper in your ear something, and believe it, ⁓ 12 years ago, knowing now what you now know, what do you think is the first thing you would say to her? What would you say to you 12 years ago, knowing what you know now?

Onikepo Omotade (13:39)

you

I would, I would say to her, Keppel play the long game, play the long game. Because if you know that something is your life calling and it is part of your genius, it's probably something you're going to be doing for a long time. You might do format that it comes in, whether you do a full time side or just consulting from time to time, you're going to be doing it for a long time because it's part of your genius. It's part of your, your assignment here. So play the long game.

Don't try to look for the quickest path to launch the business. Don't try to look for it to be easy because if it were easy, we'd all be doing it.

And anybody who has had some kind of massive success in business or in life will tell you, I had a struggle here or I had a struggle there. That's the number one thing that it took me a while to learn that. It took me a while and over very easily over a hundred thousand dollars.

Learn that.

Amanda Kaufman (14:48)

Yeah,

yeah, yeah, same. mean, like, I, it's not popular, it's so taboo to talk about it, but I'm.

very open about it. You know, I maxed out every damn credit card. I spent like my entire retirement savings on this dream, on this idea of being able to do this. And I definitely, when I started this journey, I did not have that in mind. I was like, no, no, I'm going to like throw down on this first coach or this first program and that'll be it. I'm going to be, you know, career changed, you know, and that was kind of...

And we're laughing about it, but a listener might be like, why are they laughing? We're laughing because that is ridiculous. If you really think about it, you went to college to get that job, and now you're looking to do something else, why would you have the expectation that it's going to be one step and you're perfect from there? Why do think we think like that?

Onikepo Omotade (15:38)

I think it's because we want it to be like that. so yes, because we did, I did this a lot. We delude ourselves into that because if we don't think like that for some of us, we won't take action. We just won't do it. If I think a lot of people, if they actually really knew how much hard work this is psychologically, physically, and even emotionally, they probably won't take the first step.

Amanda Kaufman (15:41)

We do.

Onikepo Omotade (16:04)

So I think sometimes the delusion is a little bit okay.

Amanda Kaufman (16:08)

Delusion as a lubrication.

Onikepo Omotade (16:10)

Exactly. Yeah. So just delude yourself a little bit, but just know that, okay, like just have expectations that, okay, it's going to be longer because I think maybe just for our brains, you know, trying to protect us like, Hey, what are you doing? We don't like hard stuff. We like to stay in our comfort zone. We like it to be easy. We like to live in our boxes and we like to warm our food in the boxes and store them in the boxes and watch things on boxes. And we just like everything easy.

Amanda Kaufman (16:10)

It's so true.

Amen.

Onikepo Omotade (16:38)

What are you doing? So when we tell our brains, don't worry, it's going to be easy and it's going to be like that. It's like, okay, I'm game. If you tell someone, this is going to be hard. It's going to be intense. You have to get up at five in the morning every day. Then be like, yeah, thanks. I'll see you. Never.

Amanda Kaufman (16:52)

You're right. You're so right. you know, whenever I think about the question of like, is it easy or is it hard? My answer to that is yes. Right? Because when you do find that genius or you do find that area that you can add like significant value, it really does flow. Like time goes really quickly. But

to be successful in business, at least my experience so far, is that there are gonna be things that do challenge you, you know? And PS, they never stop. So, because when you get to a new level, you encounter a new devil. So like I, for the longest time, I thought, I'll get to seven figures as a coach.

Onikepo Omotade (17:28)

You

Amanda Kaufman (17:34)

And then and then easy straight like and then it will be easy and You know, it's so funny is the first million dollars that I ever Transacted it was actually my my dear friend who was like how much have you made and I actually blew past seven figures Not realizing I had made that many sales in like three and a half years and Like I just I didn't even I didn't even notice the milestone

And was because I was just so heads down, you know, and so on. And fast forward, the next level, it was actually around like more like financial stewardship and management for the long term to grow your net worth. Because a lot of coaching, it's all like, yeah, you can have a seven figure business, can do multiple six figures, you can change your lifestyle. Okay. But if you don't manage your finances, you can very easily overspend in the industry.

Onikepo Omotade (18:13)

Hmm.

Amanda Kaufman (18:29)

not even realize that you're doing it. So yeah, lots of levels, lots of levels to the game.

Onikepo Omotade (18:32)

Yeah. Yeah.

Yeah,

yeah, it's not about how much you mix how much you keep

Amanda Kaufman (18:38)

That's it. And what do you do with what you keep too?

Onikepo Omotade (18:39)

It's how,

what do you do with what you keep? And that is something that I am infusing into my work. My coaching work is not just, you know, helping you identify your genius and building a business around it and helping to land your first paid clients. It's going to be also, okay. So you have all this cash, you have all this money. What, how are you building your nest egg? What is a financial portfolio look like? That's next level, but.

One step at a time. First, let's get the business going.

Amanda Kaufman (19:09)

One step at a time, exactly. And

also that willingness to keep investing. Because in your business, you need to keep growing, and technology keeps changing. And there's always more to do, right? So that stewardship and that decision making, huge. But first, let's stop the sucky feeling, Working all the time with no reward.

Onikepo Omotade (19:28)

Yeah. Yeah. I like something that you said. Yes. You

know what? I'm glad you said that because you also mentioned how three issues blew past you and you didn't even realize it and you were hitting all those milestones. And that is something that is so great for someone who is still building their side business and you're still trying. It's so important to celebrate even the small things, especially if you're the type that actually had to delude yourself that is going to

It's not gonna take a long time. You better be celebrating those small wins because it's great dopamine for your brain and for your subconscious like, we are winning. Okay, this thing is actually working. Let me keep going. I don't care how small it is. Celebrate it. You get a new follower on Instagram. Yay. You know, like celebrate it and make your life a big deal. Make everything a big deal. It's a big deal to start a side business.

Amanda Kaufman (20:18)

Exactly, exactly.

Onikepo Omotade (20:26)

But on top of that, it's a big deal to actually like live according to your calling and what you're so good at. Because most people, unfortunately, Amanda, they will not do it because it is scary. It is hard and it would test you. So the fact that you are stepping out is something like celebrate every single thing. So that when you get to maybe Amanda's, Amanda's milestone.

Amanda Kaufman (20:37)

to.

It does.

Absolutely.

Onikepo Omotade (20:53)

You know what? They are even going to realize that I'm about to hit a million dollars. We're going to have a party.

Amanda Kaufman (21:00)

Exactly, exactly.

know, I last night so at the time we're recording this video last night so obviously this is an evergreen experience, but I was I was hosting a goal-setting workshop because we're heading towards the end of the year and I sharing the story about Building building the business and you know getting that place with hundred thousand dollar weekends took six years to do that and a lot of people here six years

Onikepo Omotade (21:08)

it.

Amanda Kaufman (21:25)

That's not that long. mean, like, where were you six years ago? It goes so fast. And what I shared was, like, I think the big difference is that I've set intentions and goals on a rolling 90-day basis for the six years. So six years is 24 consecutive 90-day sprints.

Onikepo Omotade (21:46)

really like that. It's bite-scented, it's digestible, it counts it down.

Amanda Kaufman (21:47)

Yeah, it chunks things down. Yeah, yeah. And that's not

to guarantee what'll happen in six years, but I'm just saying that like, if there's a thing that the successful do that maybe the unsuccessful don't is the successful keeps stringing together 90 days of progress. And so it's not necessarily like your wildest dream achievement in that 90 days, but have you made measurable, meaningful progress?

Onikepo Omotade (22:07)

Yeah.

Yes.

Amanda Kaufman (22:15)

If

you've made it, then amazing. And the guidance I gave yesterday, I'm curious how you feel about this, is if you are hustling for 90 days and you don't see progress, you don't have clients enrolling, you don't have systems getting built, you don't have new promotion in place, like if 90 days goes by and you cannot measure success, you're doing it wrong.

Onikepo Omotade (22:22)

Mm-hmm.

Yeah. Yeah, exactly. And the way, the way that I tell people to do it right from the beginning is when they set those big audacious goals, also set mini goals, right? And that's what we fall into those 90 day sprints. Okay. You said the mini goal. Okay. When do you, when will you even know that you've gotten there? Right. And, and how does that fit into the bigger goal?

Amanda Kaufman (22:49)

Hmm.

Onikepo Omotade (23:01)

So that, like you said, it's not always about this big audacious dream. It's about just moving the needle towards the final milestone, which might be, I want to hit this. I want to hit my first 10K, for example. I want to hit my next 200K, whatever it is. But then I think that's something that is missing for people. And the reason why sometimes it's like 90 days has gone by and they don't have much to show for it. You can't really measure is because

One, maybe they're trying to do it alone, right? They're not working with a coach. They are not part of a community. And two, they are not thinking about what are the resources that can help them. Because it's not about, there's this book called, Who Not How. Yeah. So it's, you know, sometimes it's not about, like, okay, these are my goals. Boom, boom, I'm just going to go at them. Sometimes it's about, okay, who is actually the best person?

Amanda Kaufman (23:31)

Yeah. Big time.

I love that one. Yeah, that's a good one.

Onikepo Omotade (23:57)

to help me here? And is this even something that, and it even forces the person to even think, wait, is this something that I actually should be focusing on that will actually help me hit this other big goal? Or is this something that I can outsource? It's not even in my genius zone, right? And then I think the third thing is, the third thing is,

having a, how do call this? The way you measure success on a day to day, cause sometimes even for some people like me, 90 days feels like a long time, simply because of all the things that we do, right? So in the way that we measure what we do or the success, I think it's very, very important to just make sure that we're making the main things, the main things, right? And we're actually-

Amanda Kaufman (24:47)

Absolutely, yeah.

Onikepo Omotade (24:48)

Yeah, we're actually measuring. What did you say?

Amanda Kaufman (24:49)

Are you thinking of trackers? Are you thinking of like trackers so that you can have like a count or a checklist of the activities you're doing?

Onikepo Omotade (24:58)

Yeah, because

like, because if you, if you are working and at the end of 90 days, have nothing to show for it, then I'm asking, I'm wondering, were you working? You know what I mean? You're just doing like 10,000 things and it's death by thousand cuts. You're not really measuring anything. I am not keeping the, if you keep the main things like, okay, I want to do this three things towards my business every week, every day, and you don't see any results then.

Amanda Kaufman (25:08)

Exactly, you know, working with a lot of new

Onikepo Omotade (25:28)

Either you are not, yeah, maybe you're just not in the right business or something. Something needs to change, but yeah.

Amanda Kaufman (25:32)

there's something wrong with your strategy, right? Like

there's just there's something and, and, know, one thing I see a lot in the coaching space is like, people have so much content pressure, like they feel like a lot of pressure to produce social media content, podcasts like this, you know, blogs and such. And they, they kind of fall on the altar of these algorithms trying to feed the feed these machines more and more and more more and more more more content.

Meanwhile, they haven't actually talked to anybody in the last how long, right? So, you know, when I'm working with a lot of like, especially if you're under 100,000 a year, your biggest problem is not that you're not on social media, I guarantee your biggest problem is that you are introverting too hard, right? Like you're just, too, you're not connecting enough with people and sharing with excitement what you do. And...

Because of that, you're not getting the support from people bringing you new connections. You're not getting the support from people like you said. It's a who, not how situation. And I think a lot of people are kind of dying on the altar of content.

Onikepo Omotade (26:34)

You, you, my gosh. Some people, know, and you know what? me never use some people. Let me use my past self. Cause I did this too, where my entire business just boiled down to content. And I'm like, I wasn't even actually doing the actual business because I was so obsessed with, I have to post at this particular time of the day and I need to make the thumbnail like this. it was so exhausting.

Amanda Kaufman (26:42)

Yeah.

Yeah.

Onikepo Omotade (27:01)

And I was introverted very hard. wasn't actually putting, was acting like we're still in pandemic. Pretty much. was, I wasn't. Yeah. I wasn't going out there and actually meeting people. Basically the things that I did for my employer back in the day where you go to a bunch of networking events, you build relationships and they call it business development, right? You know, kidding myself into thinking.

Amanda Kaufman (27:03)

Mm-hmm.

That's it. Yeah, yeah, it is a version of comfort zone, isn't it?

Yeah, it's the same thing. You gotta do it, right?

Onikepo Omotade (27:29)

I have a business and it just comes down to posting this content a day. It's like, no, you need to go out there and network with people. the end of the day, still, even though we live in this gig economy and I really advocate for getting in communities, but I think it's very important to actually do that in person as well.

Amanda Kaufman (27:35)

Yeah.

I agree. agree. That was actually something I challenged myself with last year to join an in-person community. yeah, it changed my year. It was really so powerful. And honestly, I went to like maybe nine events, 10 events, but it made a big difference to the year. And that's coming from a basically online coach. yeah, Keppa, what is the best way for people to keep up with you?

Onikepo Omotade (27:53)

Hmm.

On Instagram, I know we just talked about social media, but Instagram is the best way to grow with Keppor because everything is there. All the links to everything is there. They can also go to onikeppor.com, but whichever one. I know that people just like to digest content because they can actually immediately get things of value from their other website.

Amanda Kaufman (28:14)

Instagram, okay.

Exactly. And

you'll be happy to know Keppo is not killing herself with content. She's just doing enough, right? It's one of those things. It's like a black hole. But anyway, I digress. So amazing. Dear listener, we'll have all of Keppo's contact details and links and all the good stuff and the goodies in the show notes below. Don't forget to smash subscribe. You know, if this is your first time listening, be sure to hit that subscribe button so you never miss another episode. And look.

Onikepo Omotade (28:39)

No.

Amanda Kaufman (28:59)

I'm sure this resonated with you and probably three people that you know. So if you grab the link to the episode wherever you happen to be listening or watching and share it with your friends, we are so grateful because then people find out about our show. And finally, if you've been listening and you love it, the most generous thing that you can do is leave an honest review because when people stop by to consider whether to spend their precious listening time with us.

They do check those reviews and we always appreciate those. Until the next episode, thank you so much for being here and keep on doing what matters.

Onikepo Omotade (29:34)

I love it. Thank you so much.