The Currency of Visibility: Turning Conversations into Clients
The Currency of Visibility: Turning Conversations into Clients
In a digital world that seems obsessed with short-form content and fast impressions, Carrolee Moore is bringing the focus back to something timeless—real conversation. In her episode on The Amanda Kaufman Show, Carrolee dives into the visibility strategies that actually work for experts and business owners who are tired of performing for algorithms.
As an award-winning speaker, marketing strategist, and CEO of the Podcast Pitching Society, Carrolee shares the intentional, tested framework she uses to help her clients turn podcast guesting into a true lead-generating machine.
Here’s how she’s helping people move from “just showing up” to being remembered, trusted, and booked—without shouting into the void of social media.
The Power of Storytelling in Visibility
Carrolee’s story begins long before she was a strategist. Growing up in Jamaica, storytelling was a core part of her culture. From family gatherings to school halls, sharing stories shaped her view of connection, trust, and influence. That same foundation became the cornerstone of how she eventually built a multi-six-figure business—starting from nothing but an air mattress in her new Texas home.
What worked then still works now: powerful storytelling, delivered to the right audience.
Today, she channels that foundation into podcast guesting, helping clients share their expertise in a way that resonates and converts—without feeling like a sales pitch.
Podcast Guesting: A Real Marketing Channel
Too often, entrepreneurs believe they need to start their own podcast to be visible. While hosting a show has its merits, Carrolee encourages clients to consider guesting first.
“Podcast guesting isn’t new,” she explains. “What’s new is that we’re finally seeing it as a serious marketing channel.”
To use it effectively, Carrolee says you need what you’d need for any successful marketing campaign:
A clear understanding of your offer
A well-defined target audience
Strong messaging that connects
It’s not about dropping on a mic and riffing—it’s about showing up with purpose.
The PowerPoint Framework: How to Show Up and Stand Out
One of the standout strategies from the episode is Carrolee’s “PowerPoint” framework—a simple yet powerful approach to showing up as a memorable podcast guest.
Here’s how it works:
Storytelling (the foundation):
Start with real, relatable stories. These open the door for emotional connection and help people see themselves in your journey.Expertise (the substance):
Bring the weight of your experience. Give tangible tips, frameworks, or perspectives that provide value—no fluff.Offer (the cherry on top):
Once trust is established, clearly share how someone can take the next step with you. No pressure. Just clarity.
This three-layer approach helps guests build likeability, authority, and credibility—without sounding pushy or overly polished.
Visibility Without the Algorithm
Carrolee makes a bold statement in this episode: “I don’t like social media.”
And she’s not alone. Many seasoned experts feel frustrated with trying to package deep expertise into trending 15-second clips. It’s not their strength—and it often doesn’t work.
Instead, she guides her clients toward methods that don’t rely on unpredictable platforms. Podcast guesting, strategic speaking, and attending the right in-person events can all drive real results when done with intention.
In fact, one of her early wins in this business came from simply showing up at a conference, having real conversations, and using the exact words her target clients used to describe their pain. That’s messaging clarity in action.
The Sales Hack Most Entrepreneurs Miss
One of the most powerful moments in the episode is when Carrolee shares this: “You have to make sure that who you're targeting, they've told you what their problem is—and all you're doing is just regurgitating back to them the language that they've used to describe their problem, and then talk about your solution.”
This is the opposite of traditional pitching. It’s listening first, reflecting second, offering last. That’s what builds trust—and gets results.
Final Thoughts: What Visibility Really Means
For Carrolee, visibility isn’t about being seen by everyone—it’s about being seen by the right people, in the right way, with a message that sticks.
If you’re an expert, coach, or service provider who’s tired of trying to game social media trends or force yourself into short-form content strategies that don’t resonate, this episode is a must-listen.
You’ll walk away with:
A clearer understanding of what real visibility looks like
A framework for how to structure your message
Encouragement to lean into your strength—not the algorithm
Carrolee’s message is clear: You don’t have to perform to be visible. You just have to show up with purpose, clarity, and a story worth sharing.
🎧 Catch the full episode of The Amanda Kaufman Show to hear how to turn conversations into clients—one podcast at a time.
Chapters List
00:00 Introduction to Podcasting and Storytelling
05:30 The Journey to Podcast Pitching Society
10:49 Understanding Podcast Guesting
15:15 The Power of Storytelling in Business
20:16 The Future of Visibility and Marketing Strategies
Chapters List
Carrolee Moore (00:00)
You have to make sure that who you're targeting, they've told you what their problem is and all you're doing is just regurgitating back to them the language that they've used to describe their problem and then talk about your solution.
Amanda Kaufman (00:30)
Well, hey, hey, Amanda here and welcome back to the Amanda Kaufman show. I am so excited to welcome a fellow local entrepreneur. Carrolee Moore is joining me today. She is an award winning speaker, marketing strategist and CEO of the Podcast Pitching Society. I love that. So good. She helps underrepresented experts gain visibility and attract qualified leads through strategic podcast guesting.
Well, how perfect is that? You're a guest on my podcast today. Carolee, welcome to the show.
Carrolee Moore (01:03)
Thank you so much for having me, Amanda. And I love that we just found out that we live probably what, 45, 50 minutes away from each other? Kind of crazy.
Amanda Kaufman (01:10)
tops and like that
that is not as common as you would think. You know, when you get into there's a reason I'm an online entrepreneur. So I love it. Well, Carolee, I'm just so excited about what you're going to share with us around podcasting today. But before we get like into the nitty gritty, I just really love to know why why podcast pitching society? What led you to that as your key focus in your business?
Carrolee Moore (01:38)
Well, for me, this all started when I was young, right? And I'm actually Jamaican, born, raised there, don't let the accent fool you. And a huge part of my culture, a huge part of my childhood was my family.
coming together and just telling stories. We'd sit for hours and you'd have the storytellers of the family with just dramatic stories and people laughing. They had these things called Duppy Stories, which were like scary stories. Didn't like those that much, but like I enjoyed that whole thing. And so when I moved here in 98, the way that I try to kind of get into the culture was through movies, music, like the typical kind of.
Amanda Kaufman (02:11)
You
Carrolee Moore (02:23)
storytelling aspects of the culture to try and understand and frankly to fit in and stop being mercilessly bullied by my classmates. And so really from that point on up and through college I was obsessed with anything that had to do with storytelling. So writing poetry, all of those things came naturally to me. Graduate school and in know regular undergraduate communications.
Amanda Kaufman (02:30)
and
Carrolee Moore (02:49)
writing, English, all of those things were there. What shifted though is I graduated in the middle of a recession and that voice of like be responsible, get a job that will pay even though it won't. I ended up at McKesson and project management the complete opposite. Yeah.
that and stayed there for quite a few years actually and cut to you know probably like what 12 years later I had been working in kind of straight-laced jobs and sales some marketing but on the side I was building a fairly like thriving graphic design business as a side hustle and eventually of course they find out that you can do all these things and so it starts to seep into your job.
Amanda Kaufman (03:29)
too free, yeah.
Carrolee Moore (03:36)
So by the time I left corporate, I was actually responsible for telling the stories of the organizations that I was a part of. When I left corporate, I'm...
Amanda Kaufman (03:45)
Amazing.
Carrolee Moore (03:46)
Yeah, when I left corporate, I made the decision to move from Massachusetts where I had been living for over like 30 years at that point to Texas. Site unseen, I had never been to the Dallas, Fort Worth area. I had no friends, no family, no church connections, absolutely nothing. I was just kind of told I'm a believer. I believe that the Holy Spirit kind of led me to this area. And so when I got here with like almost no money, no connection,
know anything, again, I just decided to go into storytelling. I built my business by building relationships and telling my story to people and helping them tell their stories. So working with small businesses do that. So I built that first business from like an air mattress in my living room to a multi-six-figure business simply just by telling stories. And I found podcast guesting through that. I found speaking through that.
And then I burnt out. And so I spent a few months after closing down that agency and letting go of my entire team, which had been up to that point around eight or nine people, really doing some soul searching, but also asking the questions to...
different experts that I knew, hey, what do you actually really need? Not what I think you need or what you want, but what do you need in order to make your business 10x, 5x, et cetera? And in different ways, they all kind of said visibility. And so I decided.
Amanda Kaufman (05:11)
Yeah, that's a big one.
Carrolee Moore (05:13)
Yeah, I decided to build my business around answering that specific question. How do I get real experts visibility that not only makes them look good or gets people to know who they are, but actually pays off in like bottom line revenue. And I thought about how I do podcast guesting and started kind of offering not only the service to get people booked,
but training them on how to tell stories that convert, that are not super salesy, right? That you have a through line. Now, if anyone's listening right now, I just told a story.
Amanda Kaufman (05:46)
Hmm.
Carrolee Moore (05:50)
The linchpin is storytelling, right? I talk to you about all the things that I've done, so you're hearing my experience, and you also now are tying it directly to what I do specifically, right? It's not salesy. You didn't feel attacked. You weren't thinking I was coming into your living room with my thing ready for a sale, right? But that's the point of this, right? Where you're getting in front of the folks that you believe are your unique...
Amanda Kaufman (06:01)
Click.
Carrolee Moore (06:17)
target audience and talking about what you do in a way that gets them excited to connect with you.
Amanda Kaufman (06:22)
I love it. love it. And so thank you so much for that story. And I love asking entrepreneurs about their origins. one of the things that came up for me as you were telling that story is I'm like, man, it really is like a rite of passage when people build an expert business. At first, we start with what we think the world needs. And then you can go pretty far for a long time pursuing that thing that you are so sure that the world needs. And one day...
You level up and that level up is exactly what you did, which was you got asked, right? Like have the real conversation survey. Like what's the perspective of the market that you wanna serve? And then, you know, kinda come back to, okay, how does my genius and my desire match to what people actually want? I'm so curious when you did that, when you made that adjustment to ask, right? What people wanted.
Was business easier for you? I can help but notice you're still in business.
Carrolee Moore (07:21)
Yeah,
I'll just give you an example. The first month that we officially launched, because I tiptoed my way into launching this business, let be honest, I had been tweaking as we do, tweaking my way into oblivion and my coach was like, or you could just, you know, sell it. So.
Amanda Kaufman (07:31)
Yeah.
Okay.
I like your coach.
Carrolee Moore (07:42)
Yeah.
I went to a conference actually in Atlanta. And from that one conference in two days, I made over $21,000.
as like a six month, or at that time it was a three month contract basis. And so that first month we collected, first month in business with this one, collected over five figures. First month.
Amanda Kaufman (07:50)
Very well done.
That's it.
And you went to just to underline this part of the story. You went to a conference and met people you did not know and walked away after two days with $21,000 of business and yeah.
Carrolee Moore (08:07)
Yeah.
And again,
connected to storytelling. I cannot tell you how important it is for you to develop messaging that is going to cut, like it cuts to the heart of what people are really feeling, right? And when we think about visibility, a lot of times people are thinking about social media and like.
Amanda Kaufman (08:23)
That is.
Carrolee Moore (08:39)
When it comes down to it, the folks that I like working with, when I say an expert, someone who's been doing the do for 15, 20 years, they probably hate social media. Why? Because they can talk for three hours about the thing that they're really passionate about and social media is forcing you to kind of do this. And if you don't know how to do it well, it doesn't really get any traction. And so therefore you think something is wrong with you and wrong with like whatever when in fact, it's just the vehicle that you're using. Right. And so visibility.
Amanda Kaufman (09:06)
Mm.
Carrolee Moore (09:08)
When I talk to our experts, I'm like, a podcast is probably one of the best ways for any expert to really...
showcase what it is that they do and how they do it, whatever. But a conference, going to a conference that has a bunch of your ideal clients in the room that have already been qualified, they're already on, like, they know they're about to be sold to by whoever is running that conference, so they're ready, you know, pocketbooks open, most of them. It's ripe for the picking. If you know what you're doing and you get in there, it's ripe for the picking. I had no idea.
can't tell you I was like yeah I knew I was gonna make all this money at this point, no idea because I had no idea whether the the concept would work. I knew people wanted it, I hoped that it would work.
But then when I saw that it worked, when I saw that the messaging was like spot on and then we kept tweaking it, it's like, absolutely. So like that is the first thing. You have to make sure that who you're targeting, they've told you what their problem is and all you're doing is just regurgitating back to them the language that they've used to describe their problem and then talk about your solution.
Amanda Kaufman (10:20)
Mm-hmm. Mm-hmm. And you know, we we launched earlier this year our first five club for coaches and the whole tenet the whole principle behind the the community and what we're doing there is it's all about getting you know, I Don't just call it this is generally called the MVP right the minimum viable product and it's like when you The general philosophy is if it's easy to sell and especially if it's easy to sell to a stranger so when I say easy, mean like
You don't have to do backflips. You don't have to do the, the, you know, crazy psychology. You don't have to know any NLP. You just make the offer. And if the offer is really good, then it's easy to sell, you know, and, and, know, personally, I find it a little easier to fulfill on offers that are also easy to sell because everybody's on the same page about what are we here to do, you know, and if we're all clear on that, then boom, you know, we're,
Carrolee Moore (11:03)
Yes.
Mm-hmm.
Amanda Kaufman (11:18)
in business, literally, literally in business. podcast guesting, talk to me a little bit about your top recommendations. know, first of all, maybe let's take a second and define what it is. You know, I think a lot of a lot of entrepreneurs think, I have to have a podcast. And, you know, I'll tell you what, having a podcast, so rewarding. Love it.
And it's also one of my very intentional decisions about how I want to create and express content in the world. And it takes a team, it takes effort, it takes consistency. We have a bunch of automation that we've set up in the back to make sure that our guests are well taken care of. Like there's quite a bit that goes into actually hosting a podcast. Now technically, you know, it's also...
a $5 subscription at like Libsyn or something like that, you you're off to the races, the podcast is published, but what makes a good podcast is one that people listen to. And that's where all the work of like owning the podcast comes in that people are generally unprepared for. So can you take a beat and just define for us, well, what's podcast guessing?
Carrolee Moore (12:17)
Okay.
Amanda Kaufman (12:32)
you know, why should this be something that an entrepreneur is prioritizing, especially if maybe they're busy and they're having a hard time keeping up with the social media, the email marketing, and having a fully integrated digital marketing strategy, which takes time to build.
Carrolee Moore (12:46)
Absolutely. First of all, I just want to say this, your back end is so tight. It was an incredible experience for me because I do a lot of these to kind of see your process come through. And I'm also a podcaster myself. So seeing that, I felt well taken care of. So just want to.
Amanda Kaufman (12:52)
Ding!
Carrolee Moore (13:07)
say kudos to you and your team for creating that level of experience. I know how much work that takes. So I wanna give you your props like on wax so people can hear it. It's incredible. So that's that one. Podcast Guesting is now becoming a true marketing channel.
Amanda Kaufman (13:19)
Thank you.
Carrolee Moore (13:25)
Before it was just kind of like the thing that you would do to have conversations and it was nice Super formal for the most part And then there were like the sleazy sleazy salesy people. I was these two babies Yeah Right
Amanda Kaufman (13:36)
I've had that experience. Yeah. I'd love to unpack that one too a little bit, but keep going.
Carrolee Moore (13:42)
So
that was what it was for a while. And I think now there is this nuance that is being found in the middle, especially for business owners. so podcast casting is not new. What is new, like I said, is now that it's being kind of considered a marketing, a true marketing champ.
to use it as a marketing channel, you need the same tenants that you would need for any other marketing channel. We've been talking about an offer. You need an offer, need a good offer. You need to understand who your target audience is. And it's newsflash, not everybody, right? So figuring out, figuring out who your target audience is, figuring out what your offer is, and then thinking through what the messaging is. What are the things that you really want
Amanda Kaufman (14:04)
Mm-hmm.
Carrolee Moore (14:23)
to use to showcase what you do. We actually call this your PowerPoint. So when in podcast guesting, a lot of people come in and they're either like we talked about, super salesy and ridiculous, or it's great conversation, but it leads to absolutely like nowhere, right? What we teach our clients is to actually create a PowerPoint. A PowerPoint is a three layered cake. At the core,
bottom of this cake to hold it all in there, ironically, a storytelling, right? That's the foundation. It's the stories that you tell. You put in here now your expertise and you have some weight to this cake. And then you put on top of that your offer and it's the cherry on the top. Right? And so, thank you. I'm also a fatty in like a skinny person's body.
Amanda Kaufman (15:01)
So good. I love the visual. Yeah, that's a good visual.
Carrolee Moore (15:07)
I like desserts. Hence why our-
Amanda Kaufman (15:08)
yeah, I'm the other kind, but I like cake.
Carrolee Moore (15:11)
That's why our framework is actually literally called Keg, which is terrible. But for me, it works. ⁓
Amanda Kaufman (15:11)
you
So good. Here for it all day long.
Carrolee Moore (15:20)
That is literally what you need to do. And so if you go back and even listen to the first part of this conversation, you can hear me doing some of that already. Even though I haven't gotten super specific on like client casework and all this other stuff, you use that as a guest to showcase specific things. We talk a lot as business owners about know, like, and trust. And that PowerPoint, if you're using it over and over throughout the conversation,
will shorten that. People will start to like you, right? Have good conversation. They'll start to trust you because you're giving like actionable tips and things that people can actually use and it's not just like fluff or like I call it like lukewarm advice. It's like, okay, I could have read that on like 10 different social media posts, you know, as I open the... It is more and more now.
Amanda Kaufman (16:07)
Yeah, no, it's true.
Carrolee Moore (16:12)
you're seeing a hunger for like true opinions. What do I mean by true opinions? People are looking for you to stand 10 toes down on something that will split a room. If you're either gonna completely agree or completely disagree.
Those are the types of messages that are working right now. Whether we agree or not that that should be the case, that is what's happening. It's a very polarized world. It's not just the US, it's not just even about politics. Think about how we see the world at this point. There's not a lot of grays right now. Everyone is kind of choosing sides no matter what it is. And if you come across as someone who's just stuck in the middle,
Amanda Kaufman (16:46)
Hmm.
Carrolee Moore (16:53)
left behind or ignored and as an expert, someone who's been in the industry, right, if you're podcast guessing, you need to make it clear, hey this is where I stand. Anti-social content marketing is not just like my schtick, it is literally, I don't like social media and I have
social media and I wanted to figure out a way to build my business where it wasn't completely dependent on it and I figured it out and now I'm choosing to now like give that same game to other people right so that is my you know hill to die on if you will and it's based
Amanda Kaufman (17:26)
That's so good.
Carrolee Moore (17:27)
It's based around science, it's based around things, because I'm a nerd, around how people are choosing to commune at this point. What does community look like now? And I feel like social media has completely demolished that. And I do see a move away from a real...
need for social media to feel connected. see people going back to like real meetings and going outside and touching grass. You're seeing more of that.
Amanda Kaufman (17:53)
I yeah, you know, there's like,
there's, there's a, there's certainly a lot. Look, there's so many ways that you can promote your business. And, you know, 10, 10 toes digging deep in. I don't totally agree. But that's why I have these conversations, right? Because there's lots of different perspectives. And I do think there's so much value and focus. And I love how what you've done is, is you've got this channel.
Carrolee Moore (18:03)
Yeah.
Amanda Kaufman (18:20)
and you've really dug deep. Because I think the thing that a lot of people maybe have the expectation of is that I can just do a short form reel in my car and I'm suddenly going to be a millionaire. And my personal philosophy, 10 toes deep, is you need an integrated strategy. And social media, like it or not, more people are spending more time on there. But I agree with you, the content is
not so good. And what I love, love, love about your strategy is that when you do this well, when you're able to be a great guest because you've got the cake, guess what gets easier, right? And I think the problem with social media for most is that they're trying to begin with social media and build a reputation that way. And the truth is, is that the very best people at social media and PS all media, they have a core that they are
you know, announcing from in social media is just another channel. And you're right, it does require different skill sets in addition to the core that you've done such a beautiful, beautiful job of walking us through. so, so currently I, I'm like not to argue on on the show, but like actually, yeah, to argue a little. I think I think the thing is, is that, you know, dear listener, it's
not easy if it was, if it was just one straight answer, then you would probably have that and everybody would be following that one way. So if we don't have the discussion, then there's no way to get like another perspective and look at it a different way. So yeah, so good. I'm so curious, you you've obviously unpacked a lot around the podcast guesting, the benefit of it, the process that you take people through. This is just a tremendously valuable
So I just want to start off by saying thank you so much.
Carrolee Moore (20:15)
You're welcome. I'm excited. This is what I love to talk about. I'm the person who's like, let me go for three hours. It's like, okay.
Amanda Kaufman (20:16)
Yeah, yeah, me too.
I know these tight little episodes can sometimes be tough, but if people wanted to follow you, what would be the best way to do that?
Carrolee Moore (20:23)
But, but.
The best way to do that is definitely LinkedIn. That is my kind of core place that I'm in right now. If you are listening to this and you are either starting your podcast guesting journey or you're on it but you're not really getting the shows that you would like or you're sure there's a better way to do what you're doing, we actually have a mini course and it's a free mini course and it is hyperlinked on my LinkedIn profile. So twofer, we get to connect and be friends.
And then you also get that free resource. So, love for...
Amanda Kaufman (20:59)
That's tremendous.
That's really outstanding that you're offering that. And I understand you have a new podcast coming out. Is there anything that you can tell us about what you're cooking up?
Carrolee Moore (21:08)
Absolutely, super, super excited about this. So this podcast is called The Currency of Visibility and it's exactly what it sounds like. We're talking about.
Amanda Kaufman (21:17)
That's a great
title, wow.
Carrolee Moore (21:19)
trademarking it as we speak. So that particular podcast is very similar to this, right? Where you're having people come on, talk about the things that they're experts in and giving tangible advice that the audience could then use and build whatever they're building better.
Amanda Kaufman (21:23)
There you go, exactly.
Carrolee Moore (21:39)
Right? So the idea of currency connected to visibility, that you're not just doing the things, whether it's social media, email, et cetera, just to do them, you are actually thinking about the bottom line of it all. Right? So we're not just kind of pointing on whatever on TikTok and doing the thing. What does it actually mean for the bottom line and how can you create kind of a cohesive plan? So we'll have people on there that have built multi seven figure businesses using TikTok. ⁓
Amanda Kaufman (21:52)
Mm-hmm.
Carrolee Moore (22:06)
specific
way that she did that. People that have, yeah, exactly. People have done events and built this seven multi seven figure business using events and speaking live. People who have done corporate contracts and done that. Like, so I really want to get people an understanding of visibility is not this kind of one little thing. I think we've kind of stuck on the social media piece. I want to broaden that conversation and bring people that have like real success to show folks like, hey, you can do this differently.
Amanda Kaufman (22:08)
That's it, yep.
Carrolee Moore (22:34)
Right? So super excited about it. Thank you for the opportunity to talk about that.
Amanda Kaufman (22:35)
Totally, yeah.
Thousand percent a thousand percent and you know, I I do like maintain that I think that social media is a really really important strategy But I think the thing that I love about your strategy is it gives people a way to open doors The way that social media really does help you is to nurture relationships that you've already established and it is so hard I completely agree here that that it's
challenging to use that algorithm to expand your following with people who are perfect for your offer. Whereas when somebody is listening to a podcast, like that's such an intentional decision. And when somebody's decided to undertake the effort like you're doing with the currency of visibility, you're taking care of the promotion, you're taking care of the right people being able to see it. So then being a guest, helps you because then
you've got lots more content, right? But it also helps the guests because then they get to, you know, accelerate things past kind of the natural expansion of your network, you know, whether it's offline, online, all the lines. But I just I love what you're doing. I think it's so super cool. And dear listener, if you love this, if you if you found this to be really helpful and a powerful conversation, make sure you grab the link and share it with three of your friends.
You can just text it to them and let them have a listen for another way that they can gain that visibility. The frameworks that Carolee taught in this session were just so powerful. also, we're going to have more episodes. So you might want to hit Subscribe if you haven't already. And you know what? If you just feel like going that extra mile, 30 seconds to leave us a review. my gosh.
You know, if a picture was worth a thousand words, a review is worth a million because it just helps people to choose to listen to this show of the lots of options that they have out there. So thank you so much in advance for doing that. And in the meantime, until the next episode, make sure you do what matters.
