Secrets to Scaling a $20M Coaching Business
Secrets to Scaling a $20M Coaching Business
Scaling a business to $20 million is no small feat, but doing so sustainably while maintaining impact? That’s a challenge few conquer. In this episode of The Amanda Kaufman Show, Jaden Easton shares his journey of building a $20M coaching business, empowering nearly 4,000 coaches, consultants, and course creators to generate over $100M in revenue through Facebook groups.
Jaden’s story is rich with insights on leadership, operational clarity, and intentional growth. Whether you’re a coach looking to scale or a business owner navigating growth challenges, this blog will unpack the key lessons from the conversation.
1. Align With a Cause Bigger Than Yourself
Stress and anxiety are common among entrepreneurs, but Jaden emphasizes that much of it stems from focusing too much on ourselves. “Whenever I’m overly stressed or anxious, I know it’s because I’m hyper-focused on me,” he shares.
Instead, aligning with a cause or mission larger than yourself can shift your perspective. Not only does this reduce stress, but it also creates a stronger foundation for your business. For Jaden, this alignment was about empowering others to achieve their goals through community-driven coaching models.
Takeaway: Ask yourself, What change do I wish to see in the world? How can my business serve that purpose?
2. Scale Slowly to Avoid Pitfalls
Rapid growth can sound glamorous, but it’s a double-edged sword. Jaden’s company, Clients and Community, scaled quickly—partly because of its three founders and the flexibility to work around the clock. However, Jaden has seen too many businesses fail when they chase scale without a solid foundation.
“Scaling too quickly can damage your reputation, lead to refunds, and even disrupt your cash flow,” he warns. Instead, he advises scaling in phases and ensuring that systems, client success metrics, and operational processes are robust before taking on the next level of growth.
Takeaway: Slow growth is smooth growth. Focus on sustainable scaling rather than racing to the top.
3. Master Your Numbers for Better Decisions
Numbers aren’t just about profit—they’re about clarity. Jaden stresses the importance of understanding your key performance indicators (KPIs) and having short feedback loops to guide your decisions.
In his business, Jaden receives weekly profit and loss (P&L) reports and tracks rolling 7-day and 30-day metrics to monitor trends in leads, revenue, and return on ad spend (ROAS). These real-time insights allow him to make course corrections quickly, avoiding costly mistakes.
Takeaway: If you find numbers intimidating, start small. Learn to track basic KPIs like revenue, expenses, and lead generation. Over time, these metrics will become invaluable tools for growth.
4. Build a Community That Can’t Be Ignored
Jaden’s success isn’t just about impressive revenue figures; it’s about the communities he’s built. Through Facebook groups, he has created spaces where coaches and course creators can connect, learn, and thrive.
“A coaching business isn’t just about finding clients—it’s about building something people want to be a part of,” he explains. This mindset shift, from client acquisition to community leadership, is what sets successful businesses apart.
Takeaway: Focus on fostering genuine connections in your community. When people feel valued and supported, they naturally become advocates for your brand.
5. Personal Development as a Game-Changer
Jaden credits much of his success to personal development. His journey began with a single book: Think and Grow Rich. Given to him by a family friend, the book inspired him to think bigger and see entrepreneurship as a way to transform his life and the lives of others.
Personal development, Jaden argues, is not just about business—it’s about creating a ripple effect that impacts your family, community, and legacy.
Takeaway: Never underestimate the power of self-education. Small shifts in mindset can create massive changes in your trajectory.
Final Thoughts
The conversation between Amanda Kaufman and Jaden Easton is a treasure trove of insights for any entrepreneur. From aligning with a larger mission to mastering numbers and building communities, the strategies they discuss are practical, actionable, and proven to work.
If you’re ready to take your coaching business—or any business—to the next level, remember these lessons:
Align your efforts with a bigger purpose.
Scale intentionally and sustainably.
Stay on top of your numbers to make informed decisions.
Create communities that people love to join.
Invest in personal growth—it’s the foundation for everything else.
Resources to Support Your Growth
Ready to dive deeper into scaling your business? Here are some resources to help:
📕 Want our free Thrive & Scale Expert Blueprint? Grab your copy here: https://thecoachesplaza.com/the-thrive-and-scale-blueprint
🎙️ Podcast: Dive deep into success strategies with The Amanda Kaufman Show. Listen here: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176
📺 YouTube: Watch our latest episodes and coaching tips on our channel. Subscribe here: https://www.youtube.com/@theamandakaufmanshow
📝 Blog: Read our latest blog posts for more expert advice and insights. Check it out: https://thecoachesplaza.com/blog
📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content. Follow here: https://www.instagram.com/theamandakaufman
💼 LinkedIn: Connect and follow here: https://www.linkedin.com/in/amandackaufman/
👥 Facebook: Join The Coaches That Don't Suck Free Facebook Group. Join here: https://www.facebook.com/groups/thecoachsplaza
Full Transcript:
Jaden Easton (00:00)
A lot of people are scared of numbers. They say that I'm not good at numbers, but when numbers equals increasing your impact and increasing your revenue, I think they're actually a worthwhile thing to learn.
Amanda Kaufman (00:31)
Well, hello and welcome back to the Amanda Kaufman show. I am delighted to continue our series on the Coaches That Don't Suck series with one of my favorite coaches of all time, Jaden Easton. Welcome to the show.
Jaden Easton (00:48)
Amanda you're too kind. Honored to be on the show. Honored to be considered one of the coaches you think doesn't suck. You know, we've known each other for quite a few years now. I'm sure we'll get into it, but it's just so cool to see what you've built and you know, happy to be able to contribute in whatever way I can.
Amanda Kaufman (01:05)
I appreciate it so much. just a little bio background on Jayden from Amanda's point of view. I met Jayden by enrolling in a coaching program that he and his business partners were offering. And I have a big fat award behind my head from working with them to generate a million dollars through social media and specifically Facebook groups, which is just an outstanding accomplishment. very, very proud. But what makes Jayden such an important coach in my journey is he really
Jaden Easton (01:21)
Yeah, you do.
Amanda Kaufman (01:35)
taught me two extremely important things.
One was how to master my anxiety as a entrepreneur. I don't know if you're even aware of that, but I just had so much worry and concern about the future and he just really helped me presence in. And the second thing he really taught were the operations of a great coaching business, especially a scaling coaching business and how to approach things like managing the finances more clearly, understanding your KPIs, being able to track those things and setting up some really incredible projects.
process. Like, Jayden, you, you managed to kind of take what I had been trying to learn over like a four year period and you condensed me into like a six month period and that's why you're a coach who does not suck.
Jaden Easton (02:23)
Well, thanks, Amanda. Yeah, you were a dream client for us. Just somebody that came in and took massive action, was willing to learn and implement. And it's been great to see what you've been able to accomplish with all that.
Amanda Kaufman (02:24)
Yeah.
Well, I appreciate that. appreciate that. so, Jayden, you know, why don't you take 30 seconds just for those that maybe don't know clients and community, maybe haven't met you before and help them understand who you are and what it is you do.
Jaden Easton (02:50)
Yeah, absolutely. So, yeah, my name is Jayden Easton. I'm originally from Canada, but now living in Scottsdale, Arizona. I kind of fell into entrepreneurship at a young age. You know, won't give the full origin story, but when I was in high school, I founded this technology blog that went really viral. It was called iJailbreak.com and it ended up being a...
my first entrepreneurial success and then also one of my first failures. after that blog went viral, I started to scour all facets of the internet on what different businesses people were building online. I got into affiliate marketing for a little bit, became a top affiliate for a company called Internet Lifestyle Network. This was back in like 2014, 2015.
And then the founder of that company, his name was Mark Hoverson. He was an entrepreneur based out of Arizona, came up alongside of people like Russell Brunson, who I'm sure a lot of your audience is familiar with, the founder of ClickFunnels and that whole era. You know, over the course of his career, he had generated over $20 million online selling courses and various programs.
and ended up really locking arms with him, apprenticing with him in lot of ways. I didn't go to college or university, but obviously education is very, important. So I got a little bit more of a hands-on education at some points, working and living with Mark and his family for a few years. Unfortunately, before he passed away of a pancreatic cancer, the same kind of cancer that Steve Jobs had in 2018.
And you know, it was after Mark's passing, I did a little bit of consulting, but really decided that, you know, once you're bit by the entrepreneurial bug, I think you can't escape that. And so through Mark, I met my now business partners and clients and community, Chris Stapleton, Landon Stewart. And it was about a year after Mark's passing, we decided to build a company.
Really teaching a lot of the cornerstone lessons and foundations and philosophies we had learned from Mark. Mark was one of the first people to really learn how to create a cult-like culture, if you will. Just a culture where people are just really bought in and excited using Facebook groups. And we took that and ran with it and built an entire company and business, teaching other coaches, consultants, and course creators how to build.
culture and community inside of their business through Facebook groups as a platform. This is about 2019, 2020. And it really resonated with people. We were able to help a lot of people and, you know, scaled that business from, you know, what was a few thousand dollars a month to at its peak upwards of, you know, a million dollars a month along the way. So to date, you know, clients and community, we've ran it from about 2019.
So about five years or so now, I've generated over $20 million through that company. I've worked with close to 4,000 coaches, consultants, course creators. Our clients have generated over $100 million through Facebook groups. And just like you mentioned, we've helped nearly 40 people. at like 38 or 39 that have been awarded the Million Dollar Group Award, which you can see in Amanda's office there.
Amanda Kaufman (06:21)
I get a lot of questions about that award. think it's one of my favorite pieces of art that I've got in the house.
Jaden Easton (06:27)
Nice.
Amanda Kaufman (06:28)
So Jayden, congratulations, not just on all the successes. mean, these are really impressive metrics to be hitting with a business in this space. But the impact, I think one of the things that really set the clients and community experience apart, I've done over $500,000 of various programs and coaching. You're so right about the education piece. And I think the...
Jaden Easton (06:49)
Yeah.
Amanda Kaufman (06:56)
I think the most valuable lesson that I got from working with you was to shift into a leadership of community mindset versus, you know, I'm a coach who's looking for a client or I'm looking for the next client. It's like, what am I curating that people just can't help but want to be a part of, you know? And just to this day, it's central to what we do and how we do things here. So good.
Jaden Easton (07:21)
Yeah, yeah, I that and that's always I mean our company's our company was called clients and community so of course we really wanted to Live up to the to the community aspects. I mean that was one of the reasons Shortly after starting the company we decided to go all into events and you know over the last four or five years or so we've hosted over 15 events and I mean, I mean you you were at like 90 95 for 95
percent of them and you saw you saw them grow and grow and get better and evolve over time but That was really important to us and we learned that from our late mentor Mark Hoverson He was also really big into events and not just events, know where you're just sitting in a chair taking notes but events that really do foster community and connection because I mean, I think we can all relate to you know, the
You know, there's such a light side to running an internet business, but some of the dark side can be, you you can be sometimes a little bit alone, secluded behind the computer screen. And I think sometimes that also makes you feel like maybe you're alone in dealing with some of the anxieties and challenges and obstacles that entrepreneurs deal with. But I know from attending events myself and, just sometimes as simple as having a conversation with somebody else and hearing that they're going through something similar just makes you feel not so alone in that journey.
Amanda Kaufman (08:24)
Mm-hmm.
Totally, you know, I was actually just leading a coaching skills class for mastermind.com. And as we ended, you know, like I like to teach through doing so we have some breakouts where people are getting to coach together. And I just asked them, I was like, you know, how was that? How amazing was that? And everybody's like, it's so good, it's so good. And I said, okay.
Jaden Easton (08:50)
Nice.
Amanda Kaufman (09:05)
Now you need to be friends. Now you need to connect. I literally was telling people, if you are doing entrepreneurship and you feel really lonely and everything is on your shoulders, you're doing it wrong.
You know, even if you're the founder, even if you're the weird one out, it's like even the weird ones, we need friends, we need connection, we need mentors. And, you know, it's been it has been such a pleasure being in your community for as long as I have. And yeah, like it's just it's so good. I did have a question for you about the coaching space in general. You've been in the coaching space for a while. I mean, to go from.
we jailbreak or we break your phone, whatever, coaching. Like, what was that transition for you and why serve coaches the way that you have?
Jaden Easton (09:46)
Yeah, yeah.
Yeah, I think, you know, for me, I just saw how, you know, I grew up in just a traditional family, stay at home mom, my dad worked just a traditional blue collar job. But, you know, growing up, I noticed some of the struggle, right, which I'm sure a lot of the audience can relate. I know a lot of people aren't born into, you know, connections, galore, resources, galore.
and success, right? And the cards that I was dealt in life weren't necessarily the best cards to build a business, but it was because that I got into personal development at a young age from a family friend who was an entrepreneur that gave me the book, Think and Grow Rich, which most people are familiar with. That's like the classic personal development book.
Amanda Kaufman (10:20)
bright.
Mm-hmm.
really? That was your first one?
Jaden Easton (10:47)
That was one of my first books. I was gifted that book and he ran his own business. was kind of like a health and safety consulting business, really niched. But he was a coach, if you will. I just saw the... It was because of that experience that really changed the trajectory of my life because it got me just thinking bigger.
And it got me to believe in myself and it showed me, like there's You know, you really can take your life in your own hands You might have been dealt the best cards, but that doesn't have to have to define you. So from a young age I kind of saw how you know the the impact of learning the skill of Business can can have and changing your life, but not only just your life. I mean, I think it's bigger than that. I think like
one person can literally sometimes change the trajectory of your entire family tree, right? Because like, if you start pursuing business and you're able to build wealth and you're able to then open up more time space, so you can then also go inward and focus on some of your lessons that you need to learn, your traumas, whatever, right? You can not pass a lot of that negative stuff on. So I think for me, I just saw
how my life changed by somebody being willing to take a little bit of time and open my eyes and inspire me. So after the jailbreaking kind of website started to crumble, I wanted to find ways to operate in the industry because I just saw the ripple effect and the domino effect that it could have on people.
Amanda Kaufman (12:13)
Hmm.
That's so powerful. My first book was, it was The Happiness Project by Gretchen Rubin. you know, Think and Grow Rich is very dear to me because I have participated in some really cool projects related to that book. Like, listener, if you haven't read Think and Grow Rich, do it.
Jaden Easton (12:35)
nice
Amanda Kaufman (12:50)
do it now. It's such a, I would say foundational book for an entrepreneur to just address some of the common mindsets and the pitfalls that we tend to fall into. I saw a really good response that you had to a post in your community where somebody was really challenging. Like, why is it that coaches quit after a few years? And there were so there were so many good responses. I couldn't help but respond to that one, too. But you had a really
Jaden Easton (13:12)
Sure.
Yeah.
Amanda Kaufman (13:19)
thoughtful response and I loved it because it was through the lens of really like looking at it not so much as just just a coach but as an entrepreneur. Do you mind expanding on on what I'm talking about here?
Jaden Easton (13:32)
Yeah, absolutely. So, you know, Chris Landon and I made a decision this year inside of our business. We've primarily been a coaching and consulting company, but we made a decision to, or really a year ago, to start investing some of our profits into a software company still around Facebook groups and in the community.
But we decided this year to really kind of go all in on the software model. So I think the post you're referring to, I think the question was like, is coaching really fun or is it just an exhaustive cash cow? Most coaches do this for three to five years and then pivot into something else. What's going on? Is it boring? Thoughts? And there were some really great responses. think that there's no necessarily right answer to the question.
And I saw like some people's perspective was like, you know, it's because like a lot of businesses don't have the right systems and processes in place. So they burn out or they don't have the hard skills of being able to properly manage cash flow. And I think, you know, there's there's a little bit of that to all of it. I think, you know, ultimately, I think at the end of the day, there's two types of people. think there's the people that are built, you know, they're hardwired to be coaches for they just enjoy the element of working.
with people one-on-one that's on their heart and they were put on this earth to be a coach. And I think those type of people, they may operate a coaching business for years. I think just like any industry, right? There's pros and cons of any industry. think if you look at, there's so many pros to coaching in the sense that if you have a skillset that you can share with the world, mean, the internet is one of the quickest ways to build
A business and obviously it's changed Chris Landon and his lives and it's changed so many other people's lives as well But like some of the cons the further you get in in the coaching game is you realize coaching businesses are Difficult to sell if that's something that you want to do because they're personally branded To your face. It's not to say it's impossible and there's absolutely people that have sold coaching businesses, but it's not the not the norm
Amanda Kaufman (15:43)
That's
Jaden Easton (15:53)
You know, you're also operating in an industry that's constantly evolving and changing like marketing cycles and strategies change almost every year and that can be fun and that can be exciting but you know you fast forward five to ten years and that can also get a little bit tiring and And all the rest of it. So I think you know my answer to that question was along the lines of I think at the end of the day, you know what you do just has to be something you thoroughly love and enjoy and if that's coaching
then you probably will have a lot of longevity in this game. I think that the decision that Chris Landon and I made to start to pivot into just other things is we asked ourselves, where do we want to be in 20 years? And coaching wasn't necessarily the vehicle to get us there. So we decided to pivot some of our coaching and consulting more so into the SAS model that will one day sell and more so just doing business instead of teaching business. I think whenever you're pivoting,
You you ought to be careful you're pivoting for the right reasons. You know, of my mentor, late mentors, Mark Hoverson, always used to share Proverbs 14, 4, which is where no oxen are, the trough is clean, but increases comes by the strength of an ox. Meaning like if you, you know, if you're not working on anything that the trough is clean, there's no like, you know, crap to deal with.
Amanda Kaufman (16:55)
that part.
you
Jaden Easton (17:16)
But on the other hand, have to realize that whatever industry you're in, you're going to have to deal with problems, challenges, obstacles, the metaphorical crap. So you have to just choose the metaphorical crap that you want to deal with. So if you're thinking of pivoting or switching because you think it's going to be easier, oftentimes you'll discover that all along you just need to get stronger because there's some lessons that you've been avoiding. So I think that...
Amanda Kaufman (17:16)
Yeah.
Jaden Easton (17:41)
The big thing, I think for a lot of people, sometimes coaching will be the end destination. For other people, coaching is gonna be a stepping stone and a funding source for other dreams that are kind of on their heart and on their mind. And if you look at certain coaches or certain coaches that got their start in this industry, like Alex Becker, like Sam Ovens, they use the profits that you generated from coaching to launch software businesses and invest in other companies.
And now they're more so doing business. And I think that's, you know, at the end of the day, we all get into this game because we want the freedom to make choices, to create the life that we want to create. So there's a right or wrong. You also have coaches that have been in the game for years and years and years and will probably be a coach until the day that they die and they have an incredible lifestyle. I think for people, you just have to, you know, once you're in the game for a little bit, you'll figure out kind of what side you fall on.
Amanda Kaufman (18:11)
Mm-hmm.
Yeah, I love that. And thank you for such a thoughtful response on that because I think a lot of people are coach curious and they're like, maybe I want to go this direction. Maybe I don't want to go this direction. you know, it sounds like really finding that alignment.
is what matters. You I watched a documentary a little while ago that really stuck with me. And I'm trying to remember what the name of it is, but I'll have to put it in the show notes because I can't remember. But I do remember this, which is that there's three certainties in life. You know, one is work, another is pain.
and the other is uncertainty. And I know when I first made the leap into coaching from corporate America, I did have the illusion and the naivete. And sometimes I really think you need that. I think you need to be somewhat ignorant to pursue new things and to go new directions. And I thought that it was going to give me certainty and ease and pain avoidance and all of that. And it actually...
in some ways did resolve some of the challenges and pains that I was having, but then there were new things that were complete surprises that I had no idea and I was confronted by the things that I had been avoiding as an employee. I was like, cannot continue to avoid these developments or these changes if I want to go where I ultimately really want to go, which is to add a lot of value and have some great alignment along the way. So, so good.
Jaden Easton (19:36)
Hmm.
Absolutely. think that when you build, especially as you start to scale a coaching business and grow a coaching business, you start to get an MBA in business by experience, regardless of whether or not you've gone to college or university. You just start to learn a lot of practical skill sets of business that can translate to other industries if that's of interest. I love that you touched on that. think going through the gauntlet, the arena of entrepreneurship is also some of the best
Amanda Kaufman (20:07)
Mm-hmm.
Jaden Easton (20:24)
personal growth and personal development you can do because you're absolutely gonna be challenged with with stress and you you're gonna Yeah, you'll make all the mistakes you'll put your you'll tie your happiness and worth to your business and then you'll start to realize that actually no, okay, know I'm more than than just my business. That's something you'll you'll go through you'll start to realize that you know, you think that you know achieving scale or you know hitting 10k a month 100k month, whatever your goal is
my life is going to be easy street. And then you realize, you know, actually, wait, no, the challenges just the challenges increase, but but I get stronger. So it's like, you know, people people take nothing against I invest in personal development events and all the rest of it as well. But honestly, the best transformation personal development I've gotten is just by just through the gauntlet of of business.
Amanda Kaufman (20:54)
You
Yeah, I couldn't agree more. Like I think that that realization that you get at some point that you are not your business and your worth as a human is not tied to the performance of your business. That lesson, I think when you get that one, that one you can carry forward into so many different opportunities and so many other things. I think for me, one of the most activating things about
pursuing a coaching business in particular has been developing relational skills, being able to make new friends and to support other people's adventures as well. And to have kind of this satisfaction in community that I did not really activate when I was a corporate employee. So I love to ask in this segment, what do you think are three things that help a coach not to suck?
Jaden Easton (22:12)
Three things that help a coach not to suck. That's a great question. I think the first one is you have to have a vision beyond just yourself. So you have your revenue goal, but what's...
Amanda Kaufman (22:17)
Yes.
Jaden Easton (22:35)
What is, know, if you had to align yourself with a cause or a change that, you know, you wish to see in the world, what is that? Because, you know, if we're hyper-focused on just ourselves, and I think it actually magnifies the challenges and the stresses in our life, at least that's whenever I'm overly stressed out, overly anxious, I always know that's okay, I'm just hyper-focused on me. You know, how can I serve people? So I think...
Amanda Kaufman (22:59)
Mmm. So good.
Jaden Easton (23:03)
I think that's really big. I think the other thing is not scaling too quickly. Our business did scale very quickly. We had three founders and we also had the luxury of not having kids. So we were able to basically just work in the business 24-7 and I think keep up with that scale. And not to say we didn't make mistakes, we absolutely made mistakes, but I think we...
We still managed to do it in a pretty clean way, but I've just seen a lot of people's reputations and businesses explode when they chase scale too quickly. I think it's better to try to scale in milestones and also have ways to keep an eye on things like client success and results. Because I think especially in 2024 and moving into 2025, a lot of people have
Amanda Kaufman (23:47)
Mm-hmm.
Jaden Easton (23:55)
been burnt in these coaching programs. I really believe that the future is how you perceive it. But at the same time, we have to operate in reality. And I've talked to enough coaches that run large coaching businesses to know that skepticism is higher than it has been. And I think that's actually a really good thing, because it's going to cause people to play a much different game and help keep people more accountable.
Amanda Kaufman (23:57)
Mm-hmm.
Exactly.
Jaden Easton (24:22)
I really think you have to scale slowly and in phases and it's much better to take a year or two to get to the scale that you want than do it in six months and ruin your reputation and have a bunch of chargebacks and refunds, lose your merchanting and all the rest of it. another mentor of ours, Keala Kanai, he runs a really big business called Full Stack.
Amanda Kaufman (24:40)
Mm-hmm.
Hmm.
Jaden Easton (24:49)
And you know a quote that he told he told me that always is resonate is slow is smooth and smooth is fast like you know, you're you think you're moving fast until you run into the the merchant account holding your funds you think you're moving fast until you realize that you have a bunch of complaints and then and then it takes you a lot more time to to solve that and wind that so I think not scaling too quickly and then three I mean, I'm a
Amanda Kaufman (25:11)
Mm-hmm.
Jaden Easton (25:18)
I'm numbers and operations guy, so I think you also got to have a way to keep an eye on the numbers and the key performance indicators of your business. think one of the reasons why entrepreneurs get in trouble in business, especially as they start to scale, is they don't have quick enough feedback loops. So if you're waiting until the...
end of the month to judge whether it was a good or a bad month by the P &L that your accountant sends one to two weeks after the month is over, so you're operating essentially 30 days in the past, that's too late to course correct decisions. in some cases, if you don't have enough cash on hand, that can be the end. that's, from experience, it's one of the mistakes that we made and we realized we had to have a lot shorter feedback cycles. So it's one of the reasons like when...
In our business, we're getting sent the P &Ls every week and I'm having a VA update a dashboard spreadsheet that has a rolling 30 days, a rolling seven days. So can actually see are the amount of leads regenerating going up or down? Is the ROAS going up and down? Is this to really pay attention to trends and all of that. So I think also...
A lot of people are scared of numbers. They say that I'm not good at numbers, but when numbers equals increasing your impact and increasing your revenue, I think they're actually a worthwhile thing to learn.
Amanda Kaufman (26:51)
A thousand percent, yes. And so, Jayden, thank you so much. Like, if people wanted to follow you, where to?
Jaden Easton (26:59)
Yeah, probably the best place is either Facebook or Instagram. The handle is just I am Jayden Easton. And you can follow along with all things clients and community and some other random musings I share from time to time on mindset and personal development and growth and all that good stuff.
Amanda Kaufman (27:16)
And you've got something pretty special coming out in that area, don't you?
Jaden Easton (27:21)
I do. I do. So yeah, I'll touch on that very briefly. you know, something that I felt called to this year was really just starting to more so tap into my own inner intuition and voice. you know, something that I had a yearning for was to do a little bit more creative work.
It's not to say I haven't been creative in clients and community, but I've been a little bit more left brain focusing on numbers, the operation. So I felt this kind of pull towards doing something a little bit more creative. And instead of saying I'm too busy, I just decided that, know, probably always going to say that for the rest of my life. So I'm working on a creative project right now that's coming out Friday, October 11th. It's actually a combination of.
spoken word poetry music and personal development so it's going to be an interesting fusion but it's something that I've just done for myself there's not a monetization strategy about it it's just being able to come from a place of just creating for the love of the game so I'm excited to release that.
Amanda Kaufman (28:22)
I love that. I'm so excited for you. And I'm like, I'm very excited for that launch. That's going to be really exciting. Listener, go ahead and subscribe and be sure to leave a five star review so that others can find this really valuable episode. Jaden brought his best. He absolutely deserves five stars. And go ahead and share this episode with three people.
who are building a business and maybe they're building a coaching business, maybe they're deciding to pivot consciously into something new, go ahead and share this episode with somebody like that because it could really shift their perspective and give them some new ideas. Thank you so much for joining us and we will see you next time.
Jaden Easton (29:01)
Thanks, Amanda.
